Activision Expands Alliance with Marvel Enterprises, inc. and Signs Three-year Pact

London, UK - October 6, 1999 -- Activision, Inc. (Nasdaq: ATVI) announced today that it has expanded its relationship with Marvel Enterprises, Inc. (NYSE: MVL) and signed a three-year licensing agreement that allows Activision to develop and publish an unlimited number of games based on Marvel's X-MEN and Blade franchises. Under the terms of the agreement, Activision has obtained the worldwide publishing rights for all platforms. The deal also provides Activision with exclusive worldwide rights to develop products based on new X-MEN and Blade television series or motion pictures. Activision currently is in production on its first X-MEN game, which it intends to release in 2000.

The announcement represents the first time that Marvel Enterprises has entered into an umbrella deal with an independent entertainment software publisher. The agreement reinforces Activision's strategy to continue expanding its market share by developing and publishing products based on powerful recognizable brands.

"For more than 35 years, Marvel's popular Super Hero franchises, X-MEN and Blade, have captivated the imagination of audiences worldwide," states Ron Doornink, president of Activision, Inc. "With this agreement, we can extend the rich universes inherent in both of these brands and bring many new and exciting products to the marketplace. We are thrilled to expand our alliance with Marvel on these extraordinary properties."

Doornink adds, "This announcement further demonstrates Activision's commitment to strengthening the portfolio of franchise properties around which we build our product lines. Activision's creative organization combined with Marvel's renowned franchises will allow us to bring first-class products with broad consumer appeal to the leading interactive formats."

"X-MEN and Blade are both crown jewels in the Marvel library of over 3,5000 characters and are soon to be major film releases. Our agreement with Activision enables us to extend these highly successful franchises and we're very pleased to be expanding our relationship with a company that has demonstrated their commitment and vision to our characters," comments Peter Cuneo, President and CEO, Marvel Enterprises, Inc.

The power of Marvel Comics' world-renowned mutant franchise, X-MEN, continues to captivate consumers worldwide. Since their introduction 36 years ago, the X-MEN have become the most successful comic book property of all time, selling approximately 12 million comic books each year, according to Marvel. For six straight seasons - from October 1992 to January 1998 -- the X-MEN dominated the Saturday morning airwaves on the Fox Kids Network. Additionally, Twentieth Century Fox Film Corporation is currently in development with a motion picture based on the X-MEN which is slated for release in June 2000. The feature film will star Patrick Stewart, Halle Berry and Ian McKellan.

Based on the long-running comic book series, the first Blade feature film starred Wesley Snipes and grossed $130 million in worldwide box office revenues. The sequel, also starring Snipes, is slated for Spring 2000.

Marvel Enterprises, Inc. is one of the world's most prominent-based entertainment companies with operations in the licensing, comic book, publishing and toy businesses. Through its ownership of over 3,500 proprietary characters, the Company has published comic books for over 60 years in the United States and numerous foreign countries. The Company licenses the rights to use characters in a wide range of products such as snack foods, video games an collectibles, as well as for television series and feature films. For additional company information, visit the Company's web site at www.marvel.com.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $436 million for the fiscal year ended March 31, 1999.

Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan and Australia, The Netherlands and Belgium. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.