Creatures Playground To Hatch In Year 2000

Creature Labs announce two major publishing deals with Havas and Encore Software.

Posted by Staff
UK-based games developer Creature Labs (http://www.creaturelabs.com) today announced the major signing of a new European Publishing Agreement with Havas Interactive Europe for Creatures Playground, the second installment in the Creatures Village range and a North American agreement with Encore Software Inc.

"Creatures Playground is an absolutely unique children's product and we're looking forward to representing it in Europe," said Djamil Kemal, European Brand Manager for Havas Interactive Europe. "We feel that its combination of fun and gentle learning will make it a bestseller for Christmas 2000."

For the North American rights of Creatures Playground, Creature Labs has secured a publishing deal with Encore Software Inc. Encore Software is a leading provider in the education, casual game and impulse software markets. Encore Software will also be releasing The Creatures Collection, a compilation of Creature Labs' previous Creatures titles including Creatures, Creatures 2, Creatures 3 and the Creatures Life Kit #1. The compilation will be released throughout the United States and Canada leading up to Christmas 2000. A Creatures Adventures and Creatures Playground bundle is under consideration for mid 2001.

Creature Labs Chief Executive Chris McKee said of the signings, "Creatures have always had the potential to be multi-million selling titles. The appealing characters and unique nature of the titles have great mass-market appeal and we believe that these two powerhouse publishers, Havas and Encore, will greatly enhance the visibility of our titles. We are both pleased and proud to be associated with both of them."

Creatures Playground is a unique PC CD-ROM aimed at children aged 4-10 years. The game features the ever-popular Norns; a cute collection of virtual life creatures, which are born from eggs, nurtured and taught in an interactive fairground environment. Creature Labs' unique CyberLife Technology ensures that the Norns think for themselves and learn from experience. Bold, colourful graphics invite play and exploration in order to help build a child's skills for unstructured and creative play.

Chris McKee, Chief Executive of Creature Labs:

"Creatures Playground is a never-ending fairground for children to explore. Like Creatures Adventures, the first in the series of Creature Labs games targeted at young children, Creatures Playground begins in the nestery where the first baby Norn is hatched and named.

The game offers a huge variety of locations and activities, from a costume workshop and an Alien space station to amusement park rides, complete with a Design-It-Yourself roller coaster. One of the outstanding unique selling points of the game is that it can be linked to Creatures Adventures to create extra bonus areas including a giant play area for the Norns."

Creatures Playground will be released on PC CD-ROM from Havas Interactive in Europe, and Encore Software Inc in the United States and Canada later this year.