THQ announces multi-product Game Boy Advance co-publishing agreement with SEGA Europe Ltd

THQ Inc. today announced that it has entered into an exclusive multi-title Nintendo Game Boy Advance co-publishing agreement with SEGA Europe Ltd.

Posted by Staff
Sonic Battle
Sonic Battle
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THQ will co-publish three titles based on the popular Sonic the Hedgehog franchise, including Sonic Pinball Party, Sonic Battle, and Sonic Advance 3, as well as Shining Soul II and Shining Force, across Europe, Australia and other international territories beginning with Sonic Pinball Party in winter 2003.

Tim Walsh, senior vice president of International Publishing, THQ commented, "Our two Sonic-branded releases, Sonic Advance and Sonic Advance 2, enjoyed sales of more than one million units at retail in North America according to NPD TRSTS. We are delighted that our relationship with SEGA has expanded to our international territories."

Mike Sherlock, executive vice president, Sales & Marketing, SEGA Europe Ltd, added, "We are looking forward to working together with THQ for the release of these quality games. Using THQ's unparalleled know-how with the GBA platform will help us to reach our long-term goals in the shortest amount of time. This partnership not only helps us realise our commitment to expand our overseas presence, but also gives us the opportunity to further strengthen the SEGA brand name in the international marketplace."