Juventus, the current Serie A champions, have boosted their (excellent) chances of winning a second successive Scudetto by adding another huge name to their already stellar roster of international talent. This new signing is not another household name player, but the best-selling football management game, Scudetto 4 Championship Manager.
The latest version of the best-selling football management game was released in Italy on Thursday, April 17th 2003.
In a deal brokered by Eidos' Italian distributor, Leader S.p.A., Scudetto 4 logos will appear in a number of high-profile locations around Juventus' legendary home, the Stadio Delle Alpi. These locations will include the advertising hoardings, the player tunnel and the post-match interview boards.
In addition, the Scudetto 4 logo will feature prominently in each of this season's remaining match programmes and on the official Juventus website, www.juventus.com.
"This deal with Juventus will expose Scudetto 4 to a huge audience in Italy," says Chris Mehers, Export Sales Manager at Eidos Interactive. "And with Juventus being one of the best-known names in world football, this agreement will also reinforce Championship Manager's strong standing amongst the global base of football fans."
Scudetto 4's bid for success in Italy was further bolstered by another deal struck with Contro Campo, the most popular Italian TV football show. Contro Campo is broadcast every Sunday night and reaches 3.5 million viewers.