Drop a beat over breakfast with eJay and Nestle
eJay software on Nestle cereal packs across Europe from April.
Upfront Promotions have teamed up music software maestros eJay with consumer giants Nestle to promote both brands across Europe and Central/South America!
From April onwards, three eJay titles - the award-winning Dance 4, Carl Cox-endorsed DJ Mix Station and the urban-fest 360 Xtreme Soundtraxx - will be appearing on boxes of Nestle cereals in no less than 12 territories and in nine languages! Cereal fans in the UK, France, Germany, Austria, Italy, Spain, Portugal, Greece, Hungary and Finland as well as Mexico and Chile will be able to sample the full eJay software for 30 days, with the option of upgrading to full product by simply buying the software online or by phone. Millions of packs will be distributed, making this the largest promotional campaign for eJay in the history of the brand.
Due to the sheer capacity of this international promotion, the campaign will be supported by extensive marketing activity, including a major TV advertising campaign. It will also be supported at store level in all the major supermarket accounts from the beginning of April. Nestle and eJay will work closely together to pr the promotion across the territories.
Cate Swift, Brand Manager at eJay commented: "This is an amazing opportunity to raise awareness of the eJay brand and tap into a younger target group across a huge geographical area. We are confident that the promotion will result in confirming eJay as a brand with genuine mass-market appeal and boost sales considerably."
Gary Davies, Managing Director at Upfront Promotions said: "We've previously put together a number of premium CD promotions for Cereal Partners UK but this is a groundbreaking, worldwide CD promotion introducing millions of consumers to very exciting and innovative music software."
Nestle is also excited about the promotion. As Des Timmiss, Marketing Director at Cereal Partners UK commented "We felt eJay was a great way to tap into kids music in a unique and novel way. It gives cut through across many markets and is sure to be a success."
From April onwards, three eJay titles - the award-winning Dance 4, Carl Cox-endorsed DJ Mix Station and the urban-fest 360 Xtreme Soundtraxx - will be appearing on boxes of Nestle cereals in no less than 12 territories and in nine languages! Cereal fans in the UK, France, Germany, Austria, Italy, Spain, Portugal, Greece, Hungary and Finland as well as Mexico and Chile will be able to sample the full eJay software for 30 days, with the option of upgrading to full product by simply buying the software online or by phone. Millions of packs will be distributed, making this the largest promotional campaign for eJay in the history of the brand.
Due to the sheer capacity of this international promotion, the campaign will be supported by extensive marketing activity, including a major TV advertising campaign. It will also be supported at store level in all the major supermarket accounts from the beginning of April. Nestle and eJay will work closely together to pr the promotion across the territories.
Cate Swift, Brand Manager at eJay commented: "This is an amazing opportunity to raise awareness of the eJay brand and tap into a younger target group across a huge geographical area. We are confident that the promotion will result in confirming eJay as a brand with genuine mass-market appeal and boost sales considerably."
Gary Davies, Managing Director at Upfront Promotions said: "We've previously put together a number of premium CD promotions for Cereal Partners UK but this is a groundbreaking, worldwide CD promotion introducing millions of consumers to very exciting and innovative music software."
Nestle is also excited about the promotion. As Des Timmiss, Marketing Director at Cereal Partners UK commented "We felt eJay was a great way to tap into kids music in a unique and novel way. It gives cut through across many markets and is sure to be a success."