Havas Interactive announces six major European marketing collaborations
Havas Interactive announces six major European marketing collaborations for its forthcoming motocross CD-ROM game, Edgar Torronteras' Extreme Biker.
Havas Interactive has announced a range of impressive pan-European marketing tie-ins to back up the launch of its forthcoming PC CD-ROM title, Edgar Torronteras' Extreme Biker.
The six separate agreements, which include collaborations with household names such as Pepsi, Eurosport and Pirelli, will see Extreme Biker promoted across Europe through TV exposure and at a number of live events.
"These deals are further evidence of our commitment to make Extreme Biker into the pan-European hit which it truly deserves to be,"
says George Georgiou, Product Manager for Havas Interactive.
"With these cross-promotion deals in place there won't be a single
extreme sports enthusiast in Europe who isn't aware of this game by the time it launches at the end of October."
The six brands, which involved in co-promotion agreements with Extreme Biker are Pirelli, Eurosport, Pepsi Max, Arnette, Kawasaki and OBG Moto X.
The Eurosport tie-in will see Edgar Torronteras' Extreme Biker featured on 120 TV spots (three spots per day over a six-week period) during and around the YOZ Supercross TV show. This show is broadcast in 47 countries and has a potential audience of 180,000,000 people.
Arnette, one of the leading world-wide brand names in high-quality motocross, surf and snowboard sunglasses, will feature Extreme Biker within several live shows which are scheduled to take place in a number of European countries, including France, Germany, Switzerland and Italy.
Details on the other four sponsorship details will be released at a later date.
Further information on Eurosport and Arnette is available on the world-wide web from www.arnette.com and www.eurosport.com respectively.
The six separate agreements, which include collaborations with household names such as Pepsi, Eurosport and Pirelli, will see Extreme Biker promoted across Europe through TV exposure and at a number of live events.
"These deals are further evidence of our commitment to make Extreme Biker into the pan-European hit which it truly deserves to be,"
says George Georgiou, Product Manager for Havas Interactive.
"With these cross-promotion deals in place there won't be a single
extreme sports enthusiast in Europe who isn't aware of this game by the time it launches at the end of October."
The six brands, which involved in co-promotion agreements with Extreme Biker are Pirelli, Eurosport, Pepsi Max, Arnette, Kawasaki and OBG Moto X.
The Eurosport tie-in will see Edgar Torronteras' Extreme Biker featured on 120 TV spots (three spots per day over a six-week period) during and around the YOZ Supercross TV show. This show is broadcast in 47 countries and has a potential audience of 180,000,000 people.
Arnette, one of the leading world-wide brand names in high-quality motocross, surf and snowboard sunglasses, will feature Extreme Biker within several live shows which are scheduled to take place in a number of European countries, including France, Germany, Switzerland and Italy.
Details on the other four sponsorship details will be released at a later date.
Further information on Eurosport and Arnette is available on the world-wide web from www.arnette.com and www.eurosport.com respectively.