?Halo 4? Set to Make Entertainment History and Spark Midnight Frenzy on 6th November

More than 10,000 retail stores worldwide planning midnight launch celebrations to herald the year?s biggest entertainment event

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Central London to host a spectacular stunt near Tower Bridge for Halo Nation, as well as the flagship midnight launch at the GAME store in Westfield Stratford Next Monday 5th November

LONDON, 2ND NOVEMBER 2012 ? The biggest entertainment event of 2012 isn?t a Hollywood movie ? it?s a blockbuster video game. Hailed by Newsweek/The Daily Beast as potentially the ?biggest entertainment launch of 2012 ? in any medium,?1 ?Halo 4? ushers in the return of the Master Chief and is poised to be the biggest entertainment premiere of the year to date, when it storms retail stores worldwide next Tuesday, 6th November.

Around the globe, more than 10,000 retail locations in more than 40 countries will open their stores at 12:01 a.m. on 6th November to welcome throngs of fans who have been eagerly waiting more than five years for the next blockbuster installment of the iconic franchise that has sold over 46 million copies worldwide and generated more than $3 billion in sales. At launch, festivities in major cities around the world, from Seattle to London to Berlin, will inspire millions of fans to unite and celebrate the highly anticipated return of ?Halo?s? iconic hero and the beginning of an epic new ?Halo? saga.

More than 30 marquee global launch events are planned in major cities worldwide, including London, Seattle, Paris, Berlin, Toronto, Singapore, Tokyo, Hong Kong, Dubai and Sydney.

London will host a spectacular stunt the evening of Monday 5th November, down the River Thames from the Greenwich Peninsula to Tower Bridge ? under the watchful gaze of the Master Chief. Fans should arrive at Butlers Wharf, adjacent to the Design Museum (28 Shad Thames, London SE1 2YD), no later than 7:30pm so as not to miss out on the action.

There will also be more than 350 midnight openings taking place the length and breadth of the UK, with the flagship London launch taking place at GAME in Westfield Stratford. Fans will have the opportunity to count down to ?Halo 4?s? much anticipated release with developers from 343 Industries, get early hands-on time with the game, win coveted ?Halo? merch and prizes provided by Samsung, the official TV launch partner for ?Halo 4? in the UK, see the Master Chief in person, take photos with a replica Warthog vehicle, meet The Gadget Show?s Jason Bradbury, and sample Mountain Dew?s ?Halo 4? themed ?Game Fuel? drink and the exclusive ?Halo 4?-themed pizza from Pizza Hut.

A limited number of fans can also board a free bus from the Design Museum to GAME Stratford at 8:30pm, immediately following the Butlers Wharf stunt. Spaces will be limited and available on a first come, first served basis.

Fans can follow all of the action on Monday evening by checking the Xbox UK Facebook page and using #Halo4UK on Twitter.

Launching worldwide exclusively for Xbox 360 on 6 November 2012, ?Halo 4? is the next blockbuster instalment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, ?Halo 4? continues the story of the series? iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. ?Halo 4? takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a ground-breaking multiplayer offering unlike anything before it ? setting the stage for an epic new sci-fi saga.

The standard edition of ?Halo 4? will be available for 49.99 (RRP) 3, and the Limited Edition, which includes an extended 90-minute version of the live-action digital series ?Halo 4: Forward Unto Dawn? and additional bonus content, will be available for 69.99 (RRP) 3. Fans can also pick up the Xbox 360 Limited Edition ?Halo 4? Console Bundle for 269.99 (RRP)3 and a standalone Xbox 360 Limited Edition ?Halo 4? Wireless Controller for 39.99 (RRP) 3. Please visit http://www.xbox.com/Halo-4 for more details.

-ENDS-

1 Source: Newsweek/The Daily Beast: David Fincher and Conan O?Brien: Halo 4?s Secret Weapons

2 Spartan Ops also requires Xbox LIVE Gold membership and an Xbox 360 Hard Drive or 8G USB (sold separately).

3 Recommended retail price. Actual retail prices may vary.

Press only: Assets for ?Halo 4? can be found here: http://microsoft.gamespress.com/xbox360/product.asp?s=530

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