“Halo 4” Set to Make Entertainment History and Spark Midnight Frenzy on 6th November
More than 10,000 retail stores worldwide planning midnight launch celebrations to herald the year’s biggest entertainment event
Central London to host a spectacular stunt near Tower Bridge for Halo Nation, as well as the flagship midnight launch at the GAME store in Westfield Stratford Next Monday 5th November
LONDON, 2ND NOVEMBER 2012 – The biggest entertainment event of 2012 isn’t a Hollywood movie – it’s a blockbuster video game. Hailed by Newsweek/The Daily Beast as potentially the “biggest entertainment launch of 2012 – in any medium,”1 “Halo 4” ushers in the return of the Master Chief and is poised to be the biggest entertainment premiere of the year to date, when it storms retail stores worldwide next Tuesday, 6th November.
Around the globe, more than 10,000 retail locations in more than 40 countries will open their stores at 12:01 a.m. on 6th November to welcome throngs of fans who have been eagerly waiting more than five years for the next blockbuster installment of the iconic franchise that has sold over 46 million copies worldwide and generated more than $3 billion in sales. At launch, festivities in major cities around the world, from Seattle to London to Berlin, will inspire millions of fans to unite and celebrate the highly anticipated return of “Halo’s” iconic hero and the beginning of an epic new “Halo” saga.
More than 30 marquee global launch events are planned in major cities worldwide, including London, Seattle, Paris, Berlin, Toronto, Singapore, Tokyo, Hong Kong, Dubai and Sydney.
London will host a spectacular stunt the evening of Monday 5th November, down the River Thames from the Greenwich Peninsula to Tower Bridge – under the watchful gaze of the Master Chief. Fans should arrive at Butlers Wharf, adjacent to the Design Museum (28 Shad Thames, London SE1 2YD), no later than 7:30pm so as not to miss out on the action.
There will also be more than 350 midnight openings taking place the length and breadth of the UK, with the flagship London launch taking place at GAME in Westfield Stratford. Fans will have the opportunity to count down to “Halo 4’s” much anticipated release with developers from 343 Industries, get early hands-on time with the game, win coveted “Halo” merch and prizes provided by Samsung, the official TV launch partner for “Halo 4” in the UK, see the Master Chief in person, take photos with a replica Warthog vehicle, meet The Gadget Show’s Jason Bradbury, and sample Mountain Dew’s “Halo 4” themed “Game Fuel” drink and the exclusive “Halo 4”-themed pizza from Pizza Hut.
A limited number of fans can also board a free bus from the Design Museum to GAME Stratford at 8:30pm, immediately following the Butlers Wharf stunt. Spaces will be limited and available on a first come, first served basis.
Fans can follow all of the action on Monday evening by checking the Xbox UK Facebook page and using #Halo4UK on Twitter.
Launching worldwide exclusively for Xbox 360 on 6 November 2012, “Halo 4” is the next blockbuster instalment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a ground-breaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.
The standard edition of “Halo 4” will be available for £49.99 (RRP) 3, and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for £69.99 (RRP) 3. Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for £269.99 (RRP)3 and a standalone Xbox 360 Limited Edition “Halo 4” Wireless Controller for £39.99 (RRP) 3. Please visit http://www.xbox.com/Halo-4 for more details.
-ENDS-
1 Source: Newsweek/The Daily Beast: David Fincher and Conan O’Brien: Halo 4’s Secret Weapons
2 Spartan Ops also requires Xbox LIVE Gold membership and an Xbox 360 Hard Drive or 8G USB (sold separately).
3 Recommended retail price. Actual retail prices may vary.
Press only: Assets for “Halo 4” can be found here: http://microsoft.gamespress.com/xbox360/product.asp?s=530
For specialist media enquiries, please contact: Dominic Carey / 01189 095334 / v-docare@microsoft.com
For consumer media enquiries, please contact: Baz Singh / 020 3047 4024 / baz_singh@jcpr.com
You can follow us on Twitter at the new @XboxUK
About Xbox 360Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx
LONDON, 2ND NOVEMBER 2012 – The biggest entertainment event of 2012 isn’t a Hollywood movie – it’s a blockbuster video game. Hailed by Newsweek/The Daily Beast as potentially the “biggest entertainment launch of 2012 – in any medium,”1 “Halo 4” ushers in the return of the Master Chief and is poised to be the biggest entertainment premiere of the year to date, when it storms retail stores worldwide next Tuesday, 6th November.
Around the globe, more than 10,000 retail locations in more than 40 countries will open their stores at 12:01 a.m. on 6th November to welcome throngs of fans who have been eagerly waiting more than five years for the next blockbuster installment of the iconic franchise that has sold over 46 million copies worldwide and generated more than $3 billion in sales. At launch, festivities in major cities around the world, from Seattle to London to Berlin, will inspire millions of fans to unite and celebrate the highly anticipated return of “Halo’s” iconic hero and the beginning of an epic new “Halo” saga.
More than 30 marquee global launch events are planned in major cities worldwide, including London, Seattle, Paris, Berlin, Toronto, Singapore, Tokyo, Hong Kong, Dubai and Sydney.
London will host a spectacular stunt the evening of Monday 5th November, down the River Thames from the Greenwich Peninsula to Tower Bridge – under the watchful gaze of the Master Chief. Fans should arrive at Butlers Wharf, adjacent to the Design Museum (28 Shad Thames, London SE1 2YD), no later than 7:30pm so as not to miss out on the action.
There will also be more than 350 midnight openings taking place the length and breadth of the UK, with the flagship London launch taking place at GAME in Westfield Stratford. Fans will have the opportunity to count down to “Halo 4’s” much anticipated release with developers from 343 Industries, get early hands-on time with the game, win coveted “Halo” merch and prizes provided by Samsung, the official TV launch partner for “Halo 4” in the UK, see the Master Chief in person, take photos with a replica Warthog vehicle, meet The Gadget Show’s Jason Bradbury, and sample Mountain Dew’s “Halo 4” themed “Game Fuel” drink and the exclusive “Halo 4”-themed pizza from Pizza Hut.
A limited number of fans can also board a free bus from the Design Museum to GAME Stratford at 8:30pm, immediately following the Butlers Wharf stunt. Spaces will be limited and available on a first come, first served basis.
Fans can follow all of the action on Monday evening by checking the Xbox UK Facebook page and using #Halo4UK on Twitter.
Launching worldwide exclusively for Xbox 360 on 6 November 2012, “Halo 4” is the next blockbuster instalment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a ground-breaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.
The standard edition of “Halo 4” will be available for £49.99 (RRP) 3, and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for £69.99 (RRP) 3. Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for £269.99 (RRP)3 and a standalone Xbox 360 Limited Edition “Halo 4” Wireless Controller for £39.99 (RRP) 3. Please visit http://www.xbox.com/Halo-4 for more details.
-ENDS-
1 Source: Newsweek/The Daily Beast: David Fincher and Conan O’Brien: Halo 4’s Secret Weapons
2 Spartan Ops also requires Xbox LIVE Gold membership and an Xbox 360 Hard Drive or 8G USB (sold separately).
3 Recommended retail price. Actual retail prices may vary.
Press only: Assets for “Halo 4” can be found here: http://microsoft.gamespress.com/xbox360/product.asp?s=530
For specialist media enquiries, please contact: Dominic Carey / 01189 095334 / v-docare@microsoft.com
For consumer media enquiries, please contact: Baz Singh / 020 3047 4024 / baz_singh@jcpr.com
You can follow us on Twitter at the new @XboxUK
About Xbox 360Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx