Serious Games International Brings Games Heavyweights and Academics Under One Roof
World-class games technology applied to fast-growing learning sector
October 4th, 2012, Coventry, UK: With global revenues predicted to reach over $2.5 billion by 2015*, the serious games industry is set to explode. Serious Games International (SGIL), a new UK based powerhouse, aims to grab a significant share of this marketplace with the unique strategy of harnessing heavyweight games industry experience alongside senior academics, combining to create world beating solutions in the corporate simulation and 3D immersive environments.
Major companies and the public sector alike are realising the important role that games-based applications have to play in creating effective training programs for employees, corporate simulations and innovative methods of distributing information. Applying gameplay techniques has proved to be an effective means of conveying information that engages users more fully and increases their knowledge retention.
Tim Luft, formerly a director of the Centre for Urban Intelligence and the Serious Games Institute at Coventry University, is the architect and managing director of Serious Games International. He has pulled together an impressive team from the interactive entertainment industry to create a company that has ambitions to dominate the serious gaming sector.
“There is clearly massive commercial potential in this market, with global revenues predicted to double over the next three years,” says Luft. “Uniting experts from the games industry and academia under one roof gives us a unique platform to develop creative applications that will redefine success within this market.”
Tim is joined by Executive Chairman Mike Hayes, who was formerly CEO of Sega and who has also held senior positions at Codemasters and Nintendo. He says, “The games industry is skilled in capturing and retaining the player’s attention, and encouraging them to explore, learn and develop within a game environment. Bringing this experience to immersive environments and corporate programmes will give Serious Games International a significant competitive edge in this market.”
Serious Games is headquartered at the Coventry University Technology Park with offices in Singapore and the USA.
*Source: Ambient Insight Research: The 2011-2016 Worldwide Game-based Learning Market: All Roads Lead To Mobile
Major companies and the public sector alike are realising the important role that games-based applications have to play in creating effective training programs for employees, corporate simulations and innovative methods of distributing information. Applying gameplay techniques has proved to be an effective means of conveying information that engages users more fully and increases their knowledge retention.
Tim Luft, formerly a director of the Centre for Urban Intelligence and the Serious Games Institute at Coventry University, is the architect and managing director of Serious Games International. He has pulled together an impressive team from the interactive entertainment industry to create a company that has ambitions to dominate the serious gaming sector.
“There is clearly massive commercial potential in this market, with global revenues predicted to double over the next three years,” says Luft. “Uniting experts from the games industry and academia under one roof gives us a unique platform to develop creative applications that will redefine success within this market.”
Tim is joined by Executive Chairman Mike Hayes, who was formerly CEO of Sega and who has also held senior positions at Codemasters and Nintendo. He says, “The games industry is skilled in capturing and retaining the player’s attention, and encouraging them to explore, learn and develop within a game environment. Bringing this experience to immersive environments and corporate programmes will give Serious Games International a significant competitive edge in this market.”
Serious Games is headquartered at the Coventry University Technology Park with offices in Singapore and the USA.
*Source: Ambient Insight Research: The 2011-2016 Worldwide Game-based Learning Market: All Roads Lead To Mobile
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Mike Hayes