Xbox Calls on Aspiring Spartans to Help Marker the Launch of Epic Blockbuster “Halo 4”
Entertainment giant to invite “Halo” fans on an awe-inspiring journey to celebrate the release of 2012’s most anticipated game
London, 2nd October 2012 - This week, Xbox promises to get the adrenal glands of gamers around Europe pumping by inviting fans of the iconic “Halo” franchise to help mark the forthcoming release of “Halo 4”.
Just five people in the UK will have the chance to embark on the ultimate adventure into the unknown to celebrate the launch of the latest installment of the epic blockbuster franchise which has sold a staggering 43 million copies worldwide since launch in 2001.
If the experience sounds shrouded in mystery, it’s because it is. Those lucky enough to be selected will be transported to an undisclosed European location for a top secret assignment where the “Halo” universe will be brought to life like never before.
The efforts of aspiring Spartans taking this leap of faith will be well rewarded with an exhilarating adventure anchored in exclusive gameplay, with exclusive access to the game which sees Master Chief return to battle for the survival of mankind once again. 343 Industries will be on hand to help fully immerse those in attendance into the next chapter of the incredible “Halo” story.
Snippets of information will be released via Xbox’s social media channels over the coming weeks to hint at the twists and turns of the quest. The dedicated hashtag #halo4experience has been created to help fans follow the story and aggregate their Tweets.
Just 20 fans from across Europe will get to experience this “Halo” world first and once-in-a-lifetime experience, with a handful of media and bloggers joining them for the journey.
To be in with a chance of attending, fans must complete the UNSC enlistment form at http://www.xbox.com/halo4-enlistment to qualify for evaluation. Applicants must be aged over 18, a resident of the UK and authorised to travel to an undisclosed location on Earth’s continent of Europe on 30 October, 2012.
Launching worldwide exclusively for Xbox 360 on 6 November 2012, “Halo 4” is the next blockbuster installment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a groundbreaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.
Halo 4 is now available for pre-order in three distinct editions: the standard edition (£49.99 ERP), the Limited Collector’s Edition (£69.99 ERP) and the Xbox 360 Limited Edition Halo 4 console bundle (£269.99 ERP) – please visit http://www.xbox.com/Halo-4 for more details.
- ENDS -
For specialist media enquiries, please contact:
Dominic Carey / 01189 095334 / v-docare@microsoft.com
For consumer media enquiries, please contact:
Maxine Rushworth / 020 3047 4047 / maxine_rushworth@jcpr.com
You can follow us on Twitter at the new @XboxUK
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.
About Microsoft
[i]Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at[/i] http://www.microsoft.com/news/contactpr.mspx
Just five people in the UK will have the chance to embark on the ultimate adventure into the unknown to celebrate the launch of the latest installment of the epic blockbuster franchise which has sold a staggering 43 million copies worldwide since launch in 2001.
If the experience sounds shrouded in mystery, it’s because it is. Those lucky enough to be selected will be transported to an undisclosed European location for a top secret assignment where the “Halo” universe will be brought to life like never before.
The efforts of aspiring Spartans taking this leap of faith will be well rewarded with an exhilarating adventure anchored in exclusive gameplay, with exclusive access to the game which sees Master Chief return to battle for the survival of mankind once again. 343 Industries will be on hand to help fully immerse those in attendance into the next chapter of the incredible “Halo” story.
Snippets of information will be released via Xbox’s social media channels over the coming weeks to hint at the twists and turns of the quest. The dedicated hashtag #halo4experience has been created to help fans follow the story and aggregate their Tweets.
Just 20 fans from across Europe will get to experience this “Halo” world first and once-in-a-lifetime experience, with a handful of media and bloggers joining them for the journey.
To be in with a chance of attending, fans must complete the UNSC enlistment form at http://www.xbox.com/halo4-enlistment to qualify for evaluation. Applicants must be aged over 18, a resident of the UK and authorised to travel to an undisclosed location on Earth’s continent of Europe on 30 October, 2012.
Launching worldwide exclusively for Xbox 360 on 6 November 2012, “Halo 4” is the next blockbuster installment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a groundbreaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.
Halo 4 is now available for pre-order in three distinct editions: the standard edition (£49.99 ERP), the Limited Collector’s Edition (£69.99 ERP) and the Xbox 360 Limited Edition Halo 4 console bundle (£269.99 ERP) – please visit http://www.xbox.com/Halo-4 for more details.
- ENDS -
For specialist media enquiries, please contact:
Dominic Carey / 01189 095334 / v-docare@microsoft.com
For consumer media enquiries, please contact:
Maxine Rushworth / 020 3047 4047 / maxine_rushworth@jcpr.com
You can follow us on Twitter at the new @XboxUK
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.
About Microsoft
[i]Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at[/i] http://www.microsoft.com/news/contactpr.mspx