THQ International Ltd, a subsidiary of THQ Inc, has moved the release date of its forthcoming WWF SmackDown! Just Bring It videogame for Sony PlayStation 2 forward to November 16, 2001 in the UK. The game was originally scheduled for release November 23, 2001.
THQ cites a number of factors that have led to this move. Sony’s recent hardware price drop for PS2 has led to an increased demand for the console. This increased demand has led to a subsequent 25% increase in demand at retail level for THQ’s WWF SmackDown! Just Bring It. Close consultation with marketing, retail and publishing partners, has confirmed that THQ will be able to manufacture and distribute a partial shipment of the game in time for a November 16 release. Whilst day one orders may have lower than expected allocation due to the early ship, the extra week will allow THQ to continue long-term fulfilment by replenishing stock through the peak sales period.
THQ’s WWF SmackDown! Just Bring It forms part of the WWF series exclusive to Sony’s PlayStation and PlayStation 2 console formats. In the UK, the original WWF SmackDown! and sequel WWF SmackDown! 2: Know Your Role for Sony PlayStation have sold well in excess of one million units combined, with the sequel also holding the title for the fastest selling game in the UK, with 150,000 units sold through in its debut weekend on sale.
Paul Oughton, Sales Director, THQ UK/Export commented, “The market’s expectation for WWF SmackDown! Just Bring It PS2 has been increasing steadily over recent weeks. The drop in hardware pricing and the success of existing titles have all been important factors in this increased demand. With our TV sponsorship of WWF programming about to switch on to the promotion of this title, this can only add to what looks set to be another superb launch for THQ, the WWF and their retail partners. The swift turnaround of retail and our partners has enabled us to give the market an extra week to exploit the potential of what we expect to be one of the major successes of the Christmas season.”