Bob the Builder Scoops Award Number Three

Best Children's Software Company accolade and more for BBC Multimedia at Best Toy Awards.

Posted by Staff
BBC Multimedia, part of BBC Worldwide, has picked up two gold awards and a highly commended at the Best Toy Awards 2001, held by Right Start Magazine on 17 October.

Consolidating its position as a leading publisher of high quality children's software, BBC Multimedia was awarded the Best Children's Software Publisher 2001 Award. Coming at a time when interactive software is becoming an increasingly integral part of young children's learning activities alongside the more traditional learning tools like books and video, this was an especially pleasing accolade.

Picking up its third award this year, Bob the Builder - Can We Fix It? on PC CD-ROM received the bronze award in the software category. The bronze award follows on from two Gold Awards at the British Interactive Multimedia Association (BIMA) Awards and International Visual Communications Association (IVCA) Awards, both held earlier this year. The title combines the appeal of the television series with the fun of an interactive format, including games like Hedgehog Rescue, Bubble Trouble and Scary Spud.

Tweenies - Game Time on PlayStation was also highly commended in the software category of last night's awards. The title draws on the idea of building a fantasy world by involving players in a number of games, which encourage imaginative interactive learning.

"Receiving the award for Best Children's Software Company is a great compliment for BBC Multimedia and is welcome recognition in particular for the hard work that our production team have put in" commented Dave Lee, Director of BBC Multimedia. "It's great to have such a creative team and also such fantastic brands. However, we will not be resting on our laurels, more Tweenies and Bob the Builder titles are planned and we will also be directing our efforts towards the gaming sector with a number of great titles scheduled, including Robot Wars on PlayStation 2 due out next month."