Interactive entertainment company Infogrames today announced that it has entered into an exclusive distribution agreement with UK-based game publisher, Codemasters. Under the terms of the one-year deal, Infogrames will be the sole distributor of Codemasters’ interactive entertainment titles throughout North America. Codemasters expects to publish 17 SKUs in the next 12 months. The first title Infogrames will distribute under the agreement will be Operation Flashpoint, Codemasters’ intensely realistic military action game for the PC. Operation Flashpoint shipped on August 28, 2001 and carries a suggested retail price of $39.99.
“We are confident that this new distribution deal with Infogrames will serve our best interest in the North American territories, and having worked closely with Infogrames’ President Denis Guyennot in the past, I am sure we will achieve all of our goals,” commented Sebastien Soulier, President of Codemasters U.S. “Our excitement is heightened by the fact that the first product to be shipped under this partnership will be a game as highly anticipated as Operation Flashpoint.”
“We’re thrilled to welcome Codemasters to our affiliate slate and are pleased to be associated with games of the quality that Codemasters develops,” said Wim Stocks, Senior Vice President, Sales and Distribution, Infogrames, Inc. “With our distribution network of more than 22,000 outlets, we’re confident that we can help Codemasters achieve the success and renown it has earned in Europe.”
Codemasters took measures to ensure that its transition to its new distributor would be seamless, having no negative impact on retailers or consumers.