Dj Herotm Scouts For Up and Coming Musical Talent At Midem 2010

Activision Publishing, Inc. (Nasdaq: ATVI) today announced DJ Hero’s involvement with MIDEM 2010, as part of Guitar Hero’s ongoing enthusiasm and commitment to support new music. Having supported various elements of the show in previous years, in 2010 DJ Hero will be hosting an exclusive Listening Session, providing one lucky undiscovered musician the priceless opportunity to have their winning song mixed, mastered and featured in a future installment of DJ Hero.

On Wednesday, 27th January at 14:30, at Auditorium K (level 4), Palais des Festivals in Cannes, the Listening Session will judge ten finalists, whose tracks will vary in genre from electronica to hip-hop; rock to pop, and determine whose track would make great gameplay in a DJ set. The winner, who will be chosen by the expert panel, will walk away with the ultimate prize and have their song played by DJ Hero fans all over the world.

MIDEM 2010, which runs from the 24th to 27th of January, is seen by music professionals from across the globe as a place to discover up-and-coming music superstars and meet with the music community at large. In previous years Welsh band ATTACK! ATTACK! UK and The Answer, were discovered at a similar Listening Sessions for Guitar Hero, and saw their tracks appear in the Guitar Hero 5 and Guitar Hero World Tour’s set lists respectively.

Open to all MIDEM 2010 participants, artists are invited to submit one track digitally to be in with a chance to take part in the session, via the following website before 19th January 2010:
www.sonicbids.com/midemactivisiondjhero

Latecomers can also submit their track on site (CD format) in the DJ Hero Drop Box (Level 0 next to the elevator, entrance of the Speaker Club & Lounge). The top ten tracks will then be picked by the following jury:

Tim Riley, VP, Music Affairs, Activision/Blizzard
Brandon Young, Director, Music Affairs, Activision/Blizzard
Sergio Pimentel, International Music & Licensing Manager, Activision/Blizzard
Ofei Sakyi, Senior Music Producer, Freestyle
Music Industry Professional (TBC)

For More information about DJ Hero, please visit: www.djhero.com

About MIDEM / Reed MIDEM

MIDEM, the world’s most international music market, brings together each year thousands of music industry professionals from across the globe. Professionals from all sectors of the industry – recording, publishing, live, synchronization, digital, mobile, branding – meet in Cannes, France, to network, do deals, learn and catch the latest new talent. MIDEM is organised by Reed MIDEM.
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about MIDEM, visit http://www.midem.com

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

For all enquiries, please contact:
Activision UK
ukpr@activision.com
www.activisionpress.co.uk