Acclaim and Dualstar announce Mary-Kate and Ashley title for PlayStation.
Club Acclaim And Dualstar Interactive Announces First Mary-Kate and Ashley Title For The PlayStation* Game Console.
Acclaim and Dualstar Interactive announce online casting call through May.
Glen Cove, NY (May 1, 2000) - Club Acclaim, a division of Acclaim Entertainment (NASDAQ:AKLM), a worldwide interactive entertainment company, and Dualstar Interactive, a division of Mary-Kate and Ashley's Dualstar Entertainment Group, today announced the first PlayStation game console title for the popular Mary-Kate and Ashley brand, Mary-Kate and Ashley's Magical Mystery Mall is being developed by N-Space, Inc., a leading developer of youth oriented video game software. The game will be released this fall.
Acclaim also announced that the company and Dualstar Interactive, will host an online casting call on marykateandashley.com to cast two boys, ages 14-17, to appear in the game with Mary-Kate and Ashley.
"With the successful release of two Mary-Kate and Ashley games, Acclaim has done a great job of launching a popular new brand for girl gamers," said Pete Roithmayr, Vice President of Merchandising-videogames for Electronic Boutique. "Mary-Kate and Ashley's Magical Mystery Mall for PlayStation is the perfect game for the emerging girls software market."
Mary-Kate and Ashley's Magical Mystery Mall sends Mary-Kate and Ashley on a magical journey as they venture through a mysterious mall filled with fun and surprises. Each store in the magical mall represents a new game play level packed with fun and adventurous activities, including a clothing store which allows players to choose from hundreds of styles of clothing, shoes and accessories to create looks to walk the runway in their very own fashion show. Other levels include a surf shop, foodcourt, ski shop and a music store, where players create their own music video by selecting different moves and choreograph their own dance routine. Players can also add special effects and unique camera angles that look to create the feel of a real music video.
To achieve maximum realism for the dance level of Magical Mystery Mall, Acclaim brought in well known music industry choreographer, Darrin Henson, who has worked on music videos with well known artists such as Brittany Spears, NSync, and Christina Aguilera. Acclaim incorporated Henson's signature dance moves using motion capture technique.
Mary-Kate and Ashley's Magical Mystery Mall will be supported with a multi-faceted marketing campaign, which includes a national TV and print campaign in addition to cross-promotional advertisements in Mary-Kate & Ashley books, videos and music CDs. Acclaim will kick-off the marketing campaign with an appearance by Mary-Kate and Ashley at this year's annual Electronic Entertainment Expo (E3)May 11 - 13, 2000 in Los Angeles.
Glen Cove, NY (May 1, 2000) - Club Acclaim, a division of Acclaim Entertainment (NASDAQ:AKLM), a worldwide interactive entertainment company, and Dualstar Interactive, a division of Mary-Kate and Ashley's Dualstar Entertainment Group, today announced the first PlayStation game console title for the popular Mary-Kate and Ashley brand, Mary-Kate and Ashley's Magical Mystery Mall is being developed by N-Space, Inc., a leading developer of youth oriented video game software. The game will be released this fall.
Acclaim also announced that the company and Dualstar Interactive, will host an online casting call on marykateandashley.com to cast two boys, ages 14-17, to appear in the game with Mary-Kate and Ashley.
"With the successful release of two Mary-Kate and Ashley games, Acclaim has done a great job of launching a popular new brand for girl gamers," said Pete Roithmayr, Vice President of Merchandising-videogames for Electronic Boutique. "Mary-Kate and Ashley's Magical Mystery Mall for PlayStation is the perfect game for the emerging girls software market."
Mary-Kate and Ashley's Magical Mystery Mall sends Mary-Kate and Ashley on a magical journey as they venture through a mysterious mall filled with fun and surprises. Each store in the magical mall represents a new game play level packed with fun and adventurous activities, including a clothing store which allows players to choose from hundreds of styles of clothing, shoes and accessories to create looks to walk the runway in their very own fashion show. Other levels include a surf shop, foodcourt, ski shop and a music store, where players create their own music video by selecting different moves and choreograph their own dance routine. Players can also add special effects and unique camera angles that look to create the feel of a real music video.
To achieve maximum realism for the dance level of Magical Mystery Mall, Acclaim brought in well known music industry choreographer, Darrin Henson, who has worked on music videos with well known artists such as Brittany Spears, NSync, and Christina Aguilera. Acclaim incorporated Henson's signature dance moves using motion capture technique.
Mary-Kate and Ashley's Magical Mystery Mall will be supported with a multi-faceted marketing campaign, which includes a national TV and print campaign in addition to cross-promotional advertisements in Mary-Kate & Ashley books, videos and music CDs. Acclaim will kick-off the marketing campaign with an appearance by Mary-Kate and Ashley at this year's annual Electronic Entertainment Expo (E3)May 11 - 13, 2000 in Los Angeles.