Activision's 'Ferrari Challenge Trofeo Pirelli ' Now Available on PS3, PS2, Wii and DS

System 3 and Activision Publishing Ship Ferrari Challenge Trofeo Pirelli in North America for PlayStation3, PlayStation2, Wii, and Nintendo DS

Posted by Staff
SANTA MONICA, CA - August 26, 2008 - Activision Publishing, Inc. (Nasdaq: ATVI) and System 3 announced today that Ferrari Challenge Trofeo Pirelli is now available in North America for PLAYSTATION(r)3 and PlayStation(r)2 computer entertainment systems, Wii(tm), and Nintendo DS(tm).

"Creating Ferrari Challenge Trofeo Pirelli has been a labor of love. Our obsession with capturing the Ferrari mystique is something racing game fans and auto aficionados will savor," said Mark Cale, CEO at System 3. "Activision is the best partner imaginable to distribute the game in North America, so we are in a fantastic position."

Ferrari Challenge Trofeo Pirelli is a re-creation of Ferrari's own racing series, where drivers unleash the world's most powerful, elegant cars on premiere international race tracks. The title was given a uniquely magical touch from GP2 driver Bruno Senna, nephew of F1 legend Ayrton, who acted as technical consultant on the game's handling.

"It's been refreshing to be a part of a racing title that takes itself seriously," said Dave Oxford, Activision Publishing. "Ferraris are elite performance machines and Ferrari Challenge Trofeo Pirelli simulates the exhilaration of driving them flawlessly."

Ferrari Challenge Trofeo Pirelli is a graphical beast - especially when running at 1080p on PLAYSTATION(r)3 computer entertainment system. The game has 15 international racing circuits along with multiple gameplay modes such as Ferrari Challenge Seasons, Time Trial, Quick Race, and Endurance. The 16 competitor online multiplayer action is unmatched in terms of framerate and fun, even allowing Ferrari fanatics to race against European players who own the game. Downloadable content will be continually released for the Ferrari Challenge Trofeo Pirelli community beginning in September.

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About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website,

About System 3
System 3 has been part of the fabric of the video game industry since 1982 and is widely known as a company of innovation with a strong emphasis on creating compelling gameplay. The company, one of the last remaining independents, operates two key brands; System 3, a premium game publisher, and Play It, a budget game publisher. The company holds video game rights for properties including; Ferrari, Gottlieb, Williams and Epyx. System 3 produces game for the key hardware platforms including; Wii(tm), Nintendo DS(tm), PlayStation(r)2 system, PLAYSTATION(r)3 system, PlayStation(r)Portable and Windows-based personal computers.