In the UK, Ferrari Celebrates its 60-Year Anniversary

UK boss Massimo Fedeli breaks the company's silence about the much anticipated video game based on the Ferrari Challenge series.

Posted by Staff
In the UK, Ferrari Celebrates its 60-Year Anniversary
Mayfair, London ? 23rd April 2007 ? Prestigious car-manufacturer Ferrari descended on London this weekend to celebrate the 60th anniversary of the famous Marque. Vehicles spanning the entire history of Ferrari were paraded around the capital as part of the worldwide "Ferrari 60 Relay". The world tour is sponsored by video game publisher System 3, who used the visit to release further details about the upcoming video game.

System 3's Christmas launch will take the form of a cutting-edge racing game based on the Ferrari Challenge series - featuring real cars, real tracks and true Ferrari racing dynamics. The launch platform for Ferrari Challenge is the PlayStation 3 and the game has been developed to maximise the technology in the new console format such as a 16-player feature, rich simultaneous online mode with elements not yet seen in any race game to-date.

Massimo Fedeli, Managing Director of Ferrari GB stated "Since the launch of the next-generation consoles, the video game industry finally has, at its disposal, a machine with enough power to truly and loyally represent the Ferrari driving experience. The British public's incredible reaction to the "Ferrari 60-Relay" coming to these shores has demonstrated the strength of the Ferrari brand here and we're very excited to be working with System 3 to produce a cutting-edge racing experience for those fans."

Mark Cale, CEO of System 3 added: "Being involved at such an historic period of Ferrari's history is a real honour. We're dedicating all our resources to developing a game that is properly worthy of the Ferrari Marque and are looking-forward to revealing lots more exciting features over the coming months."

Its sixty years since Enzo Ferrari first started producing cars with his name. Since 1947 the famous Marque has become synonymous with pioneering technical innovation coupled with stunning design. The "Ferrari 60 Relay" celebration tour began in Abu Dhabi in January this year and will traverse fifty countries before concluding at the home of Ferrari in Maranello, Italy on June 23rd.

Accompanying the tour will be a specially commissioned baton adorned with 60 badges symbolising the most extraordinary events in the Company's 60-year history, from its first success at the Rome Grand Prix in 1947 - through to the Ferrari FXX Programme of 2006.

The Ferrari Challenge video game will be published on an array of gaming consoles including; PlayStation® 3, PlayStation® 2, Nintendo Wii?, PlayStation®Portable and Nintendo DS?.

For more information contact: www.peppermintm.co.uk