Ben Sherman® Helps Test Drive Unlimited™ Create The Ultimate Lifestyle Gaming Experience
Atari reveals Ben Sherman involvement in their highly anticipated racing game.
LONDON, ENGLAND - 30 August 2006 - Entertainment software publisher and developer, Atari, today revealed details of the involvement of Ben Sherman, the ultimate British lifestyle brand, and the Ben Sherman menswear collection available in their critically acclaimed title for Xbox 360™ video game and entertainment system from Microsoft, Test Drive Unlimited.
The Ben Sherman menswear available in-game is taken from the Spring / Summer '06 collection designed around the theme 'The Big Beat', inspired by the Ska, Rude Boy and Two Tone music cultures of the late 70's and 80's. A complete lifestyle offering of t-shirts, racing jerseys, lightweight jackets, hoodies, denim, shorts, swimwear and of course a range of vintage button-down check shirts is available in-game.
"Test Drive Unlimited is about experiencing a complete virtual lifestyle. Players will have the opportunity to drive all of the world's best cars in the game, as well as buy lots of stunning luxury properties. They are also going to want to buy their characters the best fashion labels the real world has to offer, and Ben Sherman gives them the opportunity to do just that." Lee Kirton, Head of PR, Atari UK.
"To be part of Atari's innovative Test Drive Unlimited concept is a greatly exciting project for Ben Sherman. Combining fashion and gaming in order to create the ultimate lifestyle offering for both brands' target audiences was an amazing and groundbreaking opportunity" Jamie Hall, Global Marketing Manger, Ben Sherman.
Packed with the world's most luxurious vehicles, more than one thousand miles of open Hawaiian roads, a challenging single player game and a host of online options, Test Drive Unlimited is the ultimate automotive gaming experience. Test Drive Unlimited is racing reinvented.
Test Drive Unlimited will cruise into stores on Xbox 360 on 8th September 2006, with PC, PS2 and PSP versions to following later in the year.
For further information please visit www.testdriveunlimited.com
The Ben Sherman menswear available in-game is taken from the Spring / Summer '06 collection designed around the theme 'The Big Beat', inspired by the Ska, Rude Boy and Two Tone music cultures of the late 70's and 80's. A complete lifestyle offering of t-shirts, racing jerseys, lightweight jackets, hoodies, denim, shorts, swimwear and of course a range of vintage button-down check shirts is available in-game.
"Test Drive Unlimited is about experiencing a complete virtual lifestyle. Players will have the opportunity to drive all of the world's best cars in the game, as well as buy lots of stunning luxury properties. They are also going to want to buy their characters the best fashion labels the real world has to offer, and Ben Sherman gives them the opportunity to do just that." Lee Kirton, Head of PR, Atari UK.
"To be part of Atari's innovative Test Drive Unlimited concept is a greatly exciting project for Ben Sherman. Combining fashion and gaming in order to create the ultimate lifestyle offering for both brands' target audiences was an amazing and groundbreaking opportunity" Jamie Hall, Global Marketing Manger, Ben Sherman.
Packed with the world's most luxurious vehicles, more than one thousand miles of open Hawaiian roads, a challenging single player game and a host of online options, Test Drive Unlimited is the ultimate automotive gaming experience. Test Drive Unlimited is racing reinvented.
Test Drive Unlimited will cruise into stores on Xbox 360 on 8th September 2006, with PC, PS2 and PSP versions to following later in the year.
For further information please visit www.testdriveunlimited.com