PlayStation Brand to Live Until at Least 2015

Well, this actual piece of news does more than indicate that Sony is not getting rid of the 'PlayStation' name for some time to come. The PlayStation brand has extended its UEFA Champions League sponsorship until 2015.

David Taylor, CEO of UEFA Events SA, said: “We are pleased to continue our long-standing partnership with PlayStation, an iconic brand that has been an enduring sponsor of UEFA’s top club competition since 1997.

"Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience.”

SCEE’s Head of Communications, Nick Caplin, said: "We are very proud to continue our partnership with UEFA.

"The UEFA Champions League has been a huge basis for PlayStation 3 and as well as continuing to support this platform, we now look forward to bringing our latest platform, PlayStation Vita, to such significant sporting tournaments.”

“Top-level football provides an enormous opportunity to reach the PlayStation audience both in Europe and worldwide. This agreement solidifies the partnership between Europe’s biggest sporting and entertainment brands.”

No sign of Orbis in that deal.

Source: World Football Insider