Does Activision boss Robert - Bobby - Kotick have a sense of humour or has all the power and recent $1billion quarter finally turned him mad?
We cite the following regarding Skylanders Spyro's Adventure
the game of the toy or the toy of the game.
"In addition to the innovation we're bringing to Call of Duty, we'll also launch Skylanders, a breakthrough new play experience that brings toys to life across a broad array of platforms. Skylanders is being heralded as one of the best new toy lines in years, perhaps the most exciting new interactive entertainment for kids ever."
Yes, "the most exciting new interactive entertainment for kids ever..."
Well, he does run a very successful company but... more exciting than Top Trumps or Teddy Ruxbin?