Pachter Changes Mind on $50 Natal Pricing

Posted by Staff
Pachter Changes Mind on $50 Natal Pricing
Wedbush Morgan 'analyst' and game-show star, Michael Pachter has changed his opinion on the $50 pricing for Microsoft's Natal controller; an opinion he's held for some time.

He tells IndustryGamers, "I probably aimed too low with my $50 Natal comment, as I'm sure that consumers will come to believe that the product and software has a lot of value. That means to me that Microsoft may try to price higher than I guessed on the Pach Attack segment."

Regardless, if consumers think that Microsoft is providing a lot of value with Natal, it could be priced higher. The more they and Sony charge, the lower unit sales of the competing controllers will be, and the less they charge, the higher. I don't see either expanding the gaming audience, but do see them expanding the user base beyond the core gamer in the household."

What's your guess? You never know, get close and you might get a job at a major US investment organisation.
Companies:
People:

Comments

Posting of new comments is now locked for this page.