You couldn't make this level of direct intelligence insulting up. Senior Vice President of Sony Computer Entertainment Europe and Managing Director of Sony Computer Entertainment UK, Ray Maguire, has commented on Future Publishing's official PS3 digital magazine, FirstPlay (99p per issue to you).
Yes, finally Future and Sony in Europe are to produce Qore (the USA's paid-for-by-you official Sony mouthpiece and Future money-maker) in Europe. Only it's got another name.
"FirstPlay’s bespoke content is being created by a hand-picked team of TV and gaming veterans with the reviews and previews coming from the team behind the respected Official PlayStation Magazine team. PS3 registered users will be able to buy a three month subscription at £8.99 or purchase single episodes for 99p", says the blurb.
The organ comes with "just six premium video advertising slots per episode", and even then you're still paying for it.
Now, here's Ray Maguire, "Future has an outstanding track record in producing content for gamers that is informed, impartial, relevant and with the right production values, so we see them as a natural partner to work with as we move to on-console media development."
Yes, 'impartial'. This begs the commercially critical question: "Why would you make anything official that isn't going to protect your brand?" Seems like rather a poor decision. Anyway, here's Future UK's CEO, adding even more straw for the yokels to chew:
"FirstPlay is a ground breaking development, not just for gamers, but for the media industry", no it isn't Robert. Qore's been out for ages, "and we are delighted to be partnering with Sony on this pioneering project. On-console delivery is an exciting next step in Future’s strategy", no it isn't Robert, Qore - from Future - it's been out for ages.
Yes, finally Future and Sony in Europe are to produce Qore (the USA's paid-for-by-you official Sony mouthpiece and Future money-maker) in Europe. Only it's got another name.
"FirstPlay’s bespoke content is being created by a hand-picked team of TV and gaming veterans with the reviews and previews coming from the team behind the respected Official PlayStation Magazine team. PS3 registered users will be able to buy a three month subscription at £8.99 or purchase single episodes for 99p", says the blurb.
The organ comes with "just six premium video advertising slots per episode", and even then you're still paying for it.
Now, here's Ray Maguire, "Future has an outstanding track record in producing content for gamers that is informed, impartial, relevant and with the right production values, so we see them as a natural partner to work with as we move to on-console media development."
Yes, 'impartial'. This begs the commercially critical question: "Why would you make anything official that isn't going to protect your brand?" Seems like rather a poor decision. Anyway, here's Future UK's CEO, adding even more straw for the yokels to chew:
"FirstPlay is a ground breaking development, not just for gamers, but for the media industry", no it isn't Robert. Qore's been out for ages, "and we are delighted to be partnering with Sony on this pioneering project. On-console delivery is an exciting next step in Future’s strategy", no it isn't Robert, Qore - from Future - it's been out for ages.
Companies:
Sony
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