Kaz Hirai: One PS3 Download = 10 Beers

Posted by Staff
10 beers (image via The Telegraph)
10 beers (image via The Telegraph)
Every now and then you get an insight into how one of the top chaps in games thinks. Take Kaz Hirai, head of Sony Computer Entertainment, for example. It turns out he measures time in beers. He also says that physical media as a delivery system for games is not going away any time too soon.

"Perhaps we can sit down three years from now and have a beer, or two or ten, while we wait to download 40 gigabytes of data for a full ps3 game", Kaz told The Times.

"That's still going to take a lot of time. We're in over 100 countries and there are areas where consumers still don't have access to the type of broadband that we have. The death of physical media is a very nice conclusion, that seems to be nice to say, but it’s not something we're going to see soon. We are committed to the PSP 3000 and the UMD business. A lot of people like to speculate that we're getting out of that business, but nothing could be further from the truth. We're not going to deprive consumers in all those other countries."

That's what Kaz says. Notice how he's talking about three years time and not five or 10, though? Hirai's units of measurement are not new however. Remember former Sony Europe boss, Chris Deering?
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