In keeping with the films story, the game is set on a 1950s Yorkshire chicken farm and follows a group of loveable chickens as they try to break out of their confinement. Trapped behind barbed wire, fearing for their very lives, the player must help Ginger and her fellow flock to make a break for freedom whilst avoiding the evil Mrs. Tweedy and her oafish husband who want to turn them into chicken pies. When an American rooster named Rocky lands in the farm, Ginger sees her chance - these chickens wont cross the road; theyll fly the coop. Together they prove that chickens are anything but, as they engage in a daring and spectacular escape.
Set in a 3D world that reflects the films style, design and atmosphere, the game is exploration based with an emphasis on stealth. You must sneak your way around the farm attempting to gather objects necessary to your escape plan. Throughout the game you will be given the opportunity to control different characters that star in the film - Ginger, Rocky, Nick and Fetcher.