The first noteworthy event of July would be a fairly direct consequence of what had gone on in June.
Following a disappointing reveal and a disastrous E3 the Xbox One’s reputation was in dire straits and the man responsible, Don Mattrick – head of Microsoft’s games division at this point – left his position to become the new CEO of primarily Facebook-based games developer Zynga.
Maybe Mr. Mattrick could feel a little vindicated later in the month when an online petition urging Microsoft to make another U-turn and reinstate their reviled policies.
Thankfully it didn’t really go anywhere. While there are some reasonable arguments to be made in favour of a fully digital age I’d argue that Microsoft’s inept handling of the whole thing suggests they definitely aren’t the right hands to usher such an age in.
Mattrick’s departure would lead to a corporate restructuring of Microsoft’s entertainment division that ultimately left Julie Larson-Green as the new boss of all things Xbox.
Speaking of corporate reshuffles, Activision went through a bit of a shake-up as they bought themselves free from their parent company Vivendi in one of those massive multi-million dollar deal things that ultimately end up having zero effect on the lives of regular gaming Joes like me.
In a particular hard blow to the console’s chances supermarket chain Asda decided to stop stocking the console due to its lack of sales. Even harder times than usual for the Wii U then...and all of this despite Pikmin 3 being perhaps the biggest new release of the month.
While it was critically praised the dismal state of the Wii U’s user base meant it couldn’t quite make it to the top of the charts on release, coming in second behind the relentless Minecraft: 360 Edition which had been slowly crawling up the charts for ages like some shambling unstoppable 80s movie monster.