Just as NCL issues confirmation that Nintendo president Satoru Iwata will appear at this year's Game Developers Conference, slated for San Jose next month, a fresh interview with Reggie Fils-Aime pours cold water on the chances of us seeing anything worthwhile on the Revolution.
A press release issued overnight confirmed speculation from the past few days that the Nintendo president would be appearing again at the developer event, where last year he unveiled a
fresh Zelda video, as we exclusively revealed prior to his keynote. This year's topic title is “Disrupting Development” - an ominous title for sure. The press release issued by the GDC organisers reads, in full:
NINTENDO CO., LTD PRESIDENT SATORU IWATA RETURNS TO KEYNOTE THE 2006 GAME DEVELOPERS CONFERENCE
Nintendo Head To Shed Light On The Design Opportunities Presented By Nintendo's Video Game Systems
SAN FRANCISCO February 7, 2006 - Iconic game developer and president of Nintendo Co., Ltd. Satoru Iwata returns for the second consecutive year to deliver the keynote address of the 2006 Game Developers Conference (GDC). GDC, the world's largest event exclusively devoted to the art of game creation, will take place at the San Jose Convention Center Monday through Friday, March 20-24.
In his keynote, entitled "Disrupting Development," Iwata will inspire developers to take risks and mine the depths of their imaginations to create innovative games regardless of the size of teams or budgets. He will point to the Nintendo DS "brain-training" games and Nintendo Wi-Fi Connection to prove it is still possible to succeed at engaging new players and surprising existing players. Iwata will also share his thoughts on the role Nintendo's video game systems will play in expanding the market and widening the possibilities for developers.
"We are extremely honored to feature an experienced platform leader such as Satoru Iwata as a keynote speaker," said Jamil Moledina, director, Game Developers Conference. "As Nintendo reinvents the scope of what games can be, it is ever more crucial to share their creative and market-growing philosophies with the other leaders of the game creation industry."
Born in 1959 in the Hokkaido Prefecture of Japan, Iwata studied at and graduated from the Tokyo Institute of Technology University, where he majored in computer science. Shortly after graduating, Iwata joined HAL Laboratory, Inc. and in 1983 began coordinating the software production and development of Nintendo titles, such as the Kirby series. By 1993, he had become president of that company. In 2000, Iwata moved to Nintendo Co., Ltd. as the head of the Corporate Planning division, where he was responsible for Nintendo's global corporate planning. In 2002, he was named president of Nintendo Co., Ltd. where he continues to guide development of games with the passion of a game creator.
Satoru Iwata's keynote, "Disrupting Development," is scheduled for Thursday, March 23, from 10:30 to 11:30am.
The GDC is the largest and most important professional development event for the games industry. The conference will feature more than 300 lectures and workshops designed to provide inspiration and build skills. The annual event offers an independent forum for developers from around the world to set the agenda for the next stage of interactive tools.
Given that the Revolution is just around the corner, you'd hope that 'The Other Really Big Revolution Secret That Isn't The Controller But Might Actually Be' touted by Nintendo might well be revealed. We'll you'll be disappointed, because, according to NOA head of sales and marketing Reggie Fils-Aime, nothing more will be seen until E3.
“Come [May], we'll disclose a lot more. After, we'll disclose even more, and right about the time of the launch, we'll disclose even more... I'm talking beyond the controller, the virtual console; all the different elements we'll be sharing all the way up to launch,” the tailorless one told US mag EGM. Great.
Fils-Aime did make a few interesting comments however, not least when talking about the planned expansion of Revolution's functionality. “Again, our orientation is, how do we push the gaming experience, the interplay between the player and the game? So all of the different elements that enhance that capability's use of a camera, use of the microphone, voice activation - all of that, certainly I believe, is fair game.” Also discussed was the somewhat enthralling possibility of the DS tapping into the virtual console, enabling downloaded NES, SNES and Nintendo 64 gaming on the move. “We certainly never say never. My concern would be, how do you embed that on a DS [cartridge] in addition to the game to really make it effective? But we've said from the start that Nintendo Wi-Fi Connection is meant to be the service both for the DS as well as the Revolution. So could you see a merging of that technology at some point in the future? Certainly possible.”
Something filtering into conversations amongst industry types right now is a distinct muttering of unease regarding the Nintendo Revolution information dripfeed. “Keeping a secret worked once, and it was a fairly big, if widely guessed secret,” one publishing exec commented to SPOnG today. “Though anything else Nintendo might build up like [the controller] might not really pay off like it did before. Throwing in a mic and camera isn't the same as announcing a new controller type. It might just see the game-buying public turned off. Nintendo needs to stop playing Mystic Meg, show us its console and some games.”
And the problems don't end there for the Revolution. Various Nintendo executives have stated that the company plans of rehashing its once-successful guessing game right up until the machine launches. Current expectations see the PlayStation 3 and Revolution shipping within weeks of each other. Sony is planning to put to market what it will bill as the most powerful, most exciting and sexiest games machine of all time. The PlayStation 3 – already a mythical creation and absolutely sure to sell out in every territory into which it is released. Nintendo is going to launch with a console it admits is not about raw power, a console designed to be played by everyone's parents (perhaps in an embarrassing way when drunk on Snowballs at Christmas) , a console that is the exact opposite, in terms of lifestyle brand positioning, to the Sony Machine. And, according to Nintendo's information roll-out plan, potential adopters of Revolution won't fully know what they're being asked to buy until weeks before they buy it.
As our publishing source, who's company has publicly confirmed Revolution support, concluded, “Everyone is bored of this now and [publishers] are worried. Nintendo needs to make concrete what the Revolution is. They need to give it its proper name, explain exactly how it works and show some damn impressive games or it will be buried at launch.”
SPOnG's opinion? The publishing source is right. Nintendo does need to reassess its current PR plan for Revolution. What has worked once, won't necessarily work again. Perhaps the reason this subject stirs up so much passion, here in the SPOnG office and across the industry, is that everyone wants the Revolution to be a success. It promises to wheel in a new era of games that are
actually fun to play and accessible to everyone. Let's just hope that Nintendo's assumption that gamers will still be interested as they bury themselves in Xbox 360 and place pre-orders for PlayStation 3 will be based more on content and less on shaky complacency.