And here it is. Finally. The must-have gadget for 2006. The Nintendo DS Lite will launch in Japan on March 2, Nintendo of Japan announced today on its official website. A-ha! So this explains the recent stock shortages in Japan.
The new Nintendo 'lighter and brighter' DS Lite boasts a slightly smaller, compact design and some really clever little touches, guaranteed to make your DS gaming experience even better. And - here is the killer - it looks as good and as sexy and as solid an iPod (for our nay-sayers, let's just say
"we told you so")
The pictures that you see here do not do the system justice. SPOnG hears that the overall feel of the unit, from those who have been lucky enough to hold one in their hands, is overall one of a premium quality consumer IT product. This is guaranteed to complement Nintendo’s recently announced strategy of ‘New Ways To Play’, as it is certain to appeal to non-gamers. Much in the same way that the iPod has managed to appeal to a non-hardcore portable music player consumer over the last few years.
It also looks very much like a tiny Apple iBook, which is interesting, considering the parallels which Nintendo UK boss David Yarnton made between the two companies at the Nintendo ‘New Ways To Play’ [URL=http://news.spong.com/article/9574] press conference earlier this week[/URL]. It's like a miniature iBook for a child.
The mention of Apple in that speech was clearly far more than mere coincidence. SPOnG has known for some time that Nintendo’s President Mr Iwata is a great admirer of Apple and that he watches their market strategy and product design moves very closely. Many (fair) comparisons will of course be made between the upgraded Nintendo DS Lite and Apple’s recent iPod Nano.
Back to the console. What’s new? Size-wise, there’s very little change indeed – they’ve shaved off just over a centimetre and a half in length, 1.1 cm in height and 7mm in depth. The DS Lite measures in at 133.0 x 73.9 x 21.5mm (as opposed to the originals size of 148.7 x 84.7 x 28.9mm), a bit less than two thirds the size of the original, and will weigh in at about 218g (the original weighed 275g), just over 20% lighter than the regular DS.
The unit is currently set to retail at about 16800 yen (around $145 USD) where the standard DS currently retails in Japan for about 15000 yen (around $130 USD). The main new features will be the four adjustable levels of brightness, which will no doubt draw comparisons to the PSP. It also seems that the D-pad and buttons have been upgraded on the DS Lite, resembling the much slicker ones on the GBA micro. The microphone appears to have been centred, which is a welcome move. The power button is not visible, having been moved to the side of the console. Plus, the DS Lite will still play Game Boy Advance carts despite the smaller size.
Aesthetically, as well as taking leaves out of Apple’s book, Nintendo has given the DS Lite much more of a Revolution flavour. The DS is clearly being posited as both a stand-alone handheld and a must-have Revolution accessory.
Overall, it looks very much sexier than the clunky grey DS you currently own. This of course means that when it comes out, you are going to have to give your current one to your girlfriend and go straight out and buy it. Clever, eh?
SPOnG spoke to a Nintendo UK rep earlier this morning who couldn’t comment on exact dates for a DS Lite European launch. We’ll keep you posted on that news as soon as we have it, as it's suddenly become all that our collective little brain is focusing on and all that we want to know about in the whole world.
For those of you who understand Japanese you can see the official information [URL=http://www.nintendo.co.jp/n10/news/060126.html]on Nintendo of Japan’s website[/URL]
Nintendo's DS has already sold more than 14.4 million units worldwide. The Japanese sell-through of the existing DS exceeded 5 million within 14 months, marking the system as the fastest-selling system ever in Japan.
The future’s bright, the future’s DS Lite. What hope for PSP in Japan now?