Sony has long been preparing consumers for a possible surprise when it debuts the PlayStation 3, with SCE head Ken Kutaragi repeatedly warning that the machine will be expensive.
Adding fuel to the fire today, CNN Money points to information and suggestion from publishers that the third-generation of PlayStation might be as high as $500, $100 more than the Xbox 360 at launch. A report cropping up today points to, amongst other things, the price of stand-alone Blu-Ray players, with Pioneer showing a unit that it expects to sell for $1,600. Of course, the PlayStation 3 will act as a Blu-Ray player, as well as handling gaming.
"[Sony] could now consider launching its PlayStation 3 at a price range of $399 to $499, with the $499 price point more likely," said American Technology Research analyst P.J. McNealy this week, prepping markets for a price that might still prove a shock.
CNN also suggests the possibility of Sony offering two versions of the PlayStation, something akin to Microsoft's success in the west with two Xbox 360 hardware levels. It is seen as unlikely that the electronics giant will look to split any projected userbase in this way, with Sony preferring to offer its must-have item at a status-boosting premium.
CNN continues, “Developers, for the most part, say they, too, are expecting the PS3 to be more expensive than the Xbox 360's highest price package. Sony, they said, has been sending mixed messages to the gaming world, but several developers I spoke with (under the condition of anonymity) said their studios were expecting the system to launch at $499. There wasn't universal consensus, though. Some predicted the price would be closer to $450, others said they wouldn't be surprised if it was as high as $600. $700 was mentioned by a couple of developers, though even they said the number seemed unreasonable. And one game maker felt Sony would try to stay in line with Microsoft, offering the PS3 for just $399.”