Without question, the launch of the Xbox 360 is as significant to the technology sector as a whole as it is to the hordes of FPS-craving teenagers anxious to get to grips with the first next-generation console to hit the market.
Reactions have been somewhat mixed to Microsoft’s new console, so we thought it’d be nice to combine reports for you here in one easy to swallow lump.
The US 360 launch kicked off with the Zero Hour event, a 24 hour monster of a party held in the desert in California.
Click here to see tons of images from our man on the ground in the US. The event went rather well from what we gather, and certainly deserves points for doing something slightly unusual.
And on to the mainstream and regional US press.
Charlotte News reported that queues had formed outside various stores in the city. “People in Charlotte lined up in the cold and rain overnight to get a new Xbox 360 game console. More than a dozen people were camped out in front of the Best Buy store in the University area. Other area retailers also reported lines of customers waiting for the latest gaming device”, it said.
The
Minneapolis Star Tribune also reports clamour at retail. “That's the time on Monday when the West St. Paul man arrived at the Best Buy store in Richfield to wait in line for the worldwide release of the XBox 360, the Microsoft Corporation's latest gift to video gamers. The approximately $400 system went on sale at midnight on Monday at stores nationwide. It was expected to immediately sell out. According to Waltz: "You've got to get it now; otherwise you're waiting until February to get one." That was the rumour among the people waiting in line, most of them saying the limited supplies of the Xbox were due to either incredibly poor planning on Microsoft's part or shrewd holiday season marketing.”
Of course, the obligatory headline grabbing “boy robbed for new console” story emerged, a record breaking one minute after the Xbox 360 launched. According to a report from the
Associated Press “…A 17-year-old boy who was one of the first in this city to buy one of the much-anticipated new Xbox 360 video games was assaulted and robbed as he left the store, police say. The boy was attacked by two males around 12:01 a.m. Tuesday, when stores nationwide began selling the new Xbox system. The attackers took the game valued at about $450 and fled on foot. The boy suffered minor injuries to his face, police said.”
Various blogs were quick to point the finger at Microsoft for engineering hardware shortages in order to generate publicity.
Blogcritics writer Ken Edwards states, “I am sure Microsoft thought this through. They figured it was better to provide all three major territories with smaller quantities of 360s then to send all of the units to one territory for a massive launch. They will take less heat from all territories instead of a lot of heat from one or two territories. That is the official line at least. This is a smart move - here is why. Microsoft has turned all the early adopters here in the US, Europe, and Japan into viral marketers. It feels a little dirty, yes, but that is what it is. Knowing that they have the PlayStation 3 beat to market, Microsoft does not have to push a huge number of units in any one area. Early adapters will tell their friends, and readers, about how great the 360 is. When that next big shipment arrives there will be even more people chomping at the bit to buy one. This is the plan that Microsoft is hoping to pull off.”
Seattle based
Tri-City Herald exclaims that “If you want one, better get it early!” outlining that, “Retailers including Wal-Mart Stores Inc., Best Buy Co., Circuit City Stores Inc. and Target Corp. say they plan to have consoles available at all locations today. What's more, retailers say they expect to get more consoles weekly leading up to Christmas, so people who don't get consoles immediately need not despair. Here's the bad news: most retailers won't say how many they'll have on launch day -- for competitive reasons -- and some locations could sell out quickly.”
And another robbery, this time featuring the exciting use of firearms.
Boomtown picks up on a GameSpot article detailing how an EB store was robbed. “An Electronics Boutique store in Stafford, Virginia, was robbed yesterday. The perpetrator held the store manager at gunpoint and demanded two Xbox 360 systems, which he then made off with. He didn't get far though. Local police pursued the thief and caught him soon after.”
ABC News asks the question, “Does the mighty Xbox 360 have a key weakness?” It continues, “With stunning, movie-like graphics and sophisticated gameplay, Microsoft's new Xbox 360 aims to dominate the next round of the video game wars. But despite its cutting edge technology, it may have one key weakness: its price tag. The new video game console goes on sale today for $400, though a stripped-down version is available for $300. Players must also fork over an extra $50 or more for each game, and may still need to buy other key accessories, such as an extra controller. All in all, hardcore video game fans might leave the store $500 or $600 lighter today.”
ABC’s report features some odd comments from various folks on the day’s news. One comes from Robert Kushman, a 22-year-old account executive for a public relations firm in New York City. He complains that "...I bought a Game Boy; they came out with the PSP, I bought an iPod, they came out with an iPod that plays videos. They have enough of my money!” Technology advancing… Can you imagine…?"
ABC does give space to a ‘rabid fan’ by the name of Bernardo Ferreira. According to Ferreira, “I have owned every video game console since the Sega Master System (circa 1981), and am anticipating the Xbox 360 release. I will be going to a retailer at midnight tonight to get my Xbox 360 that has been reserved since late 2004!”
Given that Mr Ferreira was able to purchase a Master System some five years before the US launch of the console, SPOnG is surprised that he didn’t use his time travelling abilities to buy his Xbox 360 sometime in 2001, rather than pre-order one…
Stay tuned to SPOnG for full coverage of the launch of the Xbox 360 across all three territories, right here, as it happens.