According to market research specialists Info Plant and C-News, by way of GameDaily, Sony's PS3 is currently taking the lion's share of Japan's next-gen conciousness. The analysts questioned 1,000 people between the ages of 10 and 59 on their intention to buy the next generation of consoles from Sony, Ninendo and Microsoft. An astounding 60 percent of the respondents revealed they would be interested in the Playstation3, followed by only eight percent showing interest in Nintendo's Revolution. At the back of the line comes the Xbox 360, which so far has managed to generate interest in just two percent of those questioned.
This is a truly an amazing revelation, considering that the 360 is the only tangible product of the three. PS3 and Revolution are still in the realms of moving specs, made all too clear by recent news that the PS3's router has been ditched, making the results of this survey a victory for these Japanese giant's marketing teams.
Of concern to Microsoft is the apparent lack of interest in the face of the company's aggressive courtship with high profile Japanese developers. It would seem that no matter how many well known Japanese brands it gets on board, it's just not enough to trigger that must-have impulse.
However, it's still some time from the 360 launch, leaving plenty of time for US behemoth to tweak its eastern marketing strategy. Indeed, as we reported last week
, 25 July is the date that Xbox 360 gets "a product unveiling on the scale of E3". Stay with SPOnG for details of the event as it breaks.