Being big in Japan is fantastic. We know because we are, as we enjoy the adulation of a plethora of readers we know secretly despise us for probably smelling like milk. And smelling like milk can be a disaster, as the distinctly dairy-scented Xbox found out to its detriment.
This time around, Microsoft promises things will be different, with the Xbox 360 likely to smell more like miso soup and seaweed strips than a Dairy Lea Dunker. You see, adding to the already impressive Japanese support announced for 360, an announcement during July is expected to blow the lid off the industry?s expectations for the next-generation Xbox in the region.
The latest issue of Famitsu magazine claims that Microsoft is preparing to show the world an almost complete roster of Japanese developer and publisher support, with the biggest firms in the sector pledging some of the biggest IP.
Although no specifics were disclosed, a Microsoft representative told Famitsu to expect some ?major surprises? during July, the month in which the Redmond software giant reveals its Japanese third-party support roster, likely to include software specifics.
Of course, this is all a diversionary tactic, aimed at deflecting attention away from the annual PlayStation meeting Sony is planning for July, at which finalised PlayStation 3 information is expected to be released alongside the first in-game footage.
An interesting July - who?d have thought?