In a move that smacks of desperation, high-brow UK magazine EDGE has released a rather unusual press release, in what must be seen as a pre-emptive disclaimer for its next issue.
SPOnG has been aware for some time that the mag was planning to show Xbox 360 hardware and a fresh look at the new Zelda game in the current issue. However, in a somewhat embarrassing fog of confusion, both ?exclusives? have completely fallen apart.
EDGE goes on sale 17th of May this year, therefore offering its six pages of Xbox 360 media several days after the world sees the console in all its glory on MTV, in the capable hands of everyone?s favourite sex dwarf, Elijah Wood.
And the Zelda exclusive planned has also gone down the pan, with a Spanish magazine breaking embargo last week, having attended the same press trip as EDGE. What?s more, a US magazine decided to inexplicable kill off its own sales, offering its feature, again from the same press trip, online for all to see.
However, according to publisher Matt Pierce, there?s no problem. ?We're delighted that Edge can celebrate this major publishing milestone with a duo of heavyweight videogaming exclusives.? Erm, sure thing Matt.
Tony Mott, also makes some interesting, though barely credible, claims about exclusivity, saying, ??we were first with next-generation Xbox specs in issue 148, and we're first again with images of the finished hardware and actual game shots in issue 150.? Given that hardware shots have leaked like a urinal in the Gorton Crown and Anchor for over a week, some readers might argue with this assertion.
The press release explains, somewhat sheepishly, that its piece for 360 was organised ??before the global MTV unveiling was announced,? though makes no mention of what went wrong with Zelda.
Another example, if any were needed, of the tortoise of the Polyglobal Interweb overtaking the hare of paper publishing.