Several games developers have adopted the ‘urban’ angle in recent times in attempting to snare the youthful masses. EA Big is perhaps the most obvious example, adding hip-hop soundtracks and baggy clothing to its games wherever possible.
However, it’s not just games developers and publishers who view the ‘urban-yoots’ demographic as worth pursuing. Marc Ecko, hip-hop fashion luminary and founder of Ecko and G-Unit clothing is attempting a similar project from a more authentic perspective. Getting Up: Contents Under Pressure is consequently shaping up to be a proper graff’ ‘em up.
The word on the street (well, Atari’s website actually) suggests that the vandal-based gameplay will be split into three main elements. First, lead character Trane must “Get In” by sneaking into buildings or fighting security guards to get to a section of the city worth tagging. Then, “Get Up” and endanger Trane's life by scaling buildings, clambering onto rooftops and track-treading. And finally, “Get Out” and leg it away from the site of the offence before the babylon catch up.
Whilst the game’s imagery should certainly appeal to fans of hip-hop culture - with over 50 notable graffiti artists all contributing to the available section of tags and artwork - whether or not the gameplay mechanics will be up to scratch very much depends on what magic developer The Collective can weave prior to the game’s PS2 release in June 2005.
Until then: peace, out, one love, etc...