Speaking to one of our contacts at E3 this year, Nintendo president Satoru Iwata made some incredible comments about the conception of the triumphantly unveiled Nintendo DS, explaining that the concept was his personal idea. Interestingly, he mentioned that the DS was also born out of several conversations with Hiroshi Yamauchi, Nintendo chairman and industry legend.
Speaking in one of his rare interviews to the Western press, Iwata-san explained that he realised that innovation in hardware was the key to Nintendo’s success in the marketplace, and that traditional gaming hardware was becoming dated.
He stated that the DS, the concept that a twin-screen machine with unusual functionality such as voice recognition and touch panel control, came directly from the increasingly impressive Nintendo president himself.
Indeed, it has taken some time for Iwata-san to emerge as president proper of Nintendo, with chairman and former president - the endlessly entertaining Hiroshi Yamauchi - somewhat overshadowing him in the pre-E3 media charm offensive conducted by Nintendo Japan.
It is good to see Iwata-san taking full control of operations, and making the biggest difference to Nintendo we have seen in years. Let's hope for more of this belated self-assertiveness in the coming years.