Pro Evolution Soccer 3: The League
Konami of Europe, GAME and Dennis Publishing expand hugely successful pre-release partnership in run up to November launch.
As Konami of Europe ramps up for the November release of its eagerly-awaited Pro Evolution Soccer 3 title for PlayStation 2, the publisher has announced it is to again team up with retail giant GAME and Computer and Video Games Magazine for a second UK-wide Pro Evolution Soccer promotion.
The trio previously joined forces last year for the phenomenally successful National Pro Evolution Soccer 2 Championship, wherein consumers pre-ordering Pro Evolution Soccer 2 were given a demo version that entitled them to enter a competition to find the greatest PES2 player. Heats were held in GAME stores across the country, with East London’s David Sefah emerging as the winner in the final held at Chelsea’s Stamford Bridge.
Following its success, Konami, GAME and CVG have devised a larger and far-reaching follow-up, and The Pro Evolution Soccer 3 National League will begin from September 19th. From this date, visitors to any of 66 GAME stores will be able to pre-order Pro Evolution Soccer 3 for £1.99 (and is redeemable against the price of the full game) and will receive an exclusive playable demo of what is being hailed as the definitive football game for any system. On playing the demo and winning a match, players will receive a special code that can be entered at participating GAME stores or via www.pesleague.co.uk. The best players will then be selected and entered into a special PES3 National League, where they will be put into individual leagues against rival players with matches to be played in chosen GAME centres nationwide.
Matches will be played from the beginning of November through to June, with the ultimate champion walking away with a number of very special football and video game-related prizes. “We were extremely pleased with the reception given to last year’s tournament, and see the National League as the way forward in spreading word about Pro Evolution Soccer 3,” said Jon Murphy, UK Marketing and PR Manager for Konami. “The game enjoys a huge fan base and we see this as a means or organising a proper competitive league and spreading word of mouth about one of our key releases.”
Said Lisa Artemis, PR Executive for GAME: “Interest in Pro Evolution Soccer 3 is already high, and this is the perfect way for people to play the game well in advance of launch. The previous tournament was a huge success and saw GAME branches packed with people out to prove they were the best players. Making it bigger and better is the natural progression and we are anticipating an even greater success than last year.”
The tournament will be heavily flagged in GAME stores and will also be advertised in Dennis Publishing’s Maxim and CVG titles, and will be supported by a wealth of POS and prizes for initial entrants and winners.
The trio previously joined forces last year for the phenomenally successful National Pro Evolution Soccer 2 Championship, wherein consumers pre-ordering Pro Evolution Soccer 2 were given a demo version that entitled them to enter a competition to find the greatest PES2 player. Heats were held in GAME stores across the country, with East London’s David Sefah emerging as the winner in the final held at Chelsea’s Stamford Bridge.
Following its success, Konami, GAME and CVG have devised a larger and far-reaching follow-up, and The Pro Evolution Soccer 3 National League will begin from September 19th. From this date, visitors to any of 66 GAME stores will be able to pre-order Pro Evolution Soccer 3 for £1.99 (and is redeemable against the price of the full game) and will receive an exclusive playable demo of what is being hailed as the definitive football game for any system. On playing the demo and winning a match, players will receive a special code that can be entered at participating GAME stores or via www.pesleague.co.uk. The best players will then be selected and entered into a special PES3 National League, where they will be put into individual leagues against rival players with matches to be played in chosen GAME centres nationwide.
Matches will be played from the beginning of November through to June, with the ultimate champion walking away with a number of very special football and video game-related prizes. “We were extremely pleased with the reception given to last year’s tournament, and see the National League as the way forward in spreading word about Pro Evolution Soccer 3,” said Jon Murphy, UK Marketing and PR Manager for Konami. “The game enjoys a huge fan base and we see this as a means or organising a proper competitive league and spreading word of mouth about one of our key releases.”
Said Lisa Artemis, PR Executive for GAME: “Interest in Pro Evolution Soccer 3 is already high, and this is the perfect way for people to play the game well in advance of launch. The previous tournament was a huge success and saw GAME branches packed with people out to prove they were the best players. Making it bigger and better is the natural progression and we are anticipating an even greater success than last year.”
The tournament will be heavily flagged in GAME stores and will also be advertised in Dennis Publishing’s Maxim and CVG titles, and will be supported by a wealth of POS and prizes for initial entrants and winners.