Microsoft talks of 'bigger play' in Xbox lifecycle as convergence ruse becomes unbelievable

Speaking in a recent interview with USA Today, Microsoft's Steve Ballmer dropped one of the most telling hints concerning the now inevitable rollout of multimedia delivery for Xbox.

"We know we have to succeed but there is a broader concept there that we will pursue at some point," Ballmer said. "You can say, is it the end of the road or is there a bigger play? And the answer is yeah, there's a bigger play we hope to get over time."

And that dear friends, is that.