Following yesterday’s news that Sega’s talks with Sammy had broken down, the situation was compounded by Namco withdrawing from the negotiating table, seemingly due to the Sonic firm dragging its feet.
The news is also further damage to Sega’s appalling run on the stock exchange of late. Indeed, the firm has slashed profit expectations by a massive 72% - hugely embarrassing, especially in the close-knit world of Japanese videogames management.
The news had an effect on all three companies’ share listings, with Sega slumping almost 8% over the three days. Both Sammy and Namco were buoyed by the events, with share prices up 3.32% and 4.12% respectively.
It’s now a given that Sega will sell itself to either Microsoft or Electronic Arts, though nothing is expected to be announced at E3. Stay tuned for all the other gossip from the showfloor.