Once upon time Atari made a game so utterly awful that it was forced to bury the units that were made of that awful game in a desert. It's a gaming legend - now Microsoft is making an Xbox-exclusive documentary film about it.
The game was ET: The Extra-Terrestrial
and "Xbox Entertainment Studios" is making a film about the game, the burial and attempts at retrieval. And it's not messing about with this, its first documentary.
It's teaming up with "two-time Academy Award winning producer Simon Chinn (Searching for Sugar Man and Man on Wire) and Emmy winning producer Jonathan Chinn (FX?s 30 Days and PBS?s American High) through their new multi-platform media company, Lightbox."
While the movie - and other documentaries what Xbox Entertainment will be bringing exclusively to Xbox Live are interesting enough - the fact that Microsoft is using Xbox for its bridgehead into content creation is fascinating. Up until now, Sony was well placed with its movie and music divisions to offer a wide variety of content which it would also benefit from the sale of.
Now Microsoft is throwing money not just a gaming but at other content. Game very much On.More info here.