Sony has popped out another video to pre-empt the sale of PS4 that plays up its Unique Selling Point against the Xbox One. That USP is 'beloved brand'.
Give that both new consoles are basically as good as each other and as technically advanced as each other, digging out USPs is marketing's only job now in the lead up to the November console launches. Well, find out how nostalgic you feel while you count how many times Playstation Access' hipster Holly manages to say 'Guys'.