Sony: In 2015 PlayStation Will Be "With and Without Boxes"

Sony UK boss Fergal Gara has been talking around the delays to Gaikai in Europe, saying that by 2015 the PlayStation brand will be "with and without boxes".

Talking to Eurogamer about Gaikai, Gara said, "I take great assurance that it's on the radar. It shows how PlayStation is becoming more of a brand and a service than just a box. In 1995 we were a box. In 2013 we're a set of boxes that connect together in interesting ways. In 2015 we'll be with and without boxes and on many more multiple devices. That's appropriate to the brand and exciting."

Gara didn't say a lot to address why we're behind the US in getting the service. He said that, "So if you're going to bring something to market, slowly test it, evolve it, change it, pick the market where the technology and infrastructure is best suited. The US ticks those boxes. That's where the guys are and that's where the broadband is most consistent and most ready and willing."

There's loads more on PS4 and its launch in that interview.