In the game of console cat and mouse Sony has now made it clear why it didn't bother to show the actual PS4 hardware during its announcement - it was waiting for E3 and for Microsoft's Xbox 720 announcement.
Sony has now gone ahead with its announcement of an announcement of the PS4 in the video that you can see below which was rolled out just over 24 hours prior to Microsoft's Xbox Reveal, which occurs at 6pm BST tomorrow and is being hosted from the Microsoft Redmond campus. Check it out.
The date to put in your diary for PS4 is: June 10th at 6pm PDT... that's 2am our time thanks.