Nintendo Profits Despite Worsening Wii U Sales

Sales fail to hit company's revised expectations.

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Nintendo Profits Despite Worsening Wii U Sales
Nintendo might have been struggling to sell the Wii U to gamers, but it has still made a profit over the course of its financial year. The latest figures show that, despite the company performing worse than it did last year, it remains 7 billion yen in the black.

The reason for this is, reportedly, entirely down to currency exchange gains. Had this not been the case, it is likely that Nintendo would have suffered its second ever annual loss (and the second in a row, to boot).

Nintendo initially expected to sell 5.5 million Wii U consoles, before cutting that number down to 4 million in January. It actually managed to sell 3.5 million units. 13.42 million Wii U games have been sold worldwide since launch.

While the 3DS is picking up some slack in Japan, where it has become "the leading platform," the handheld has still "not generated sufficient sales momentum" in North America and Europe. Nintendo's 3DS marketing push for the UK this year seems to be an indication that the company wants to resolve that.
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Comments

ergo 24 Apr 2013 13:52
1/1
Aaaand the missing context: if currency exchange rates hadn't gone south as the dollar failed against the yen for the last couple of years, Nintendo's financials would look like....*insert obvious answer here, Spong, as a nod to telling the entire story*
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