GAME Announces Wi-Fi for All Retail Stores

The digital future is truly upon us! GAME has announced plans to install Wi-Fi access to all 341 UK stores, with an aim to allow customers to browse and explore content in a more interactive manner.

The initiative, in partnership with BT, means that GAME will be able to (says the press release) "showcase its full range of gaming content both on-line and in-store, through a fully multi-channel, multi-platform shopping experience." Can't say fairer than that.

If you don't like talking to people, you can download an app for your smartphone which will provide access to product reviews, videos, news and special offers whilst wandering around in a GAME store. This, along with the Wi-Fi access itself, will be rolled out in time for Christmas.

"The introduction of in-store wi-fi signals a new level of customer experience and a major step towards achieving our vision of delivering excellence for the UK gaming community," said GAME CEO Martyn Gibbs.

"Just as in the music and home movie market, online has revolutionised the way we discover and access new video games. As a company we are constantly evolving, listening to our customers and adapting our approach to deliver for them."