Vivendi Struggling to Sell Activision/Blizzard
A $1.8 Billion holding in a games company is not easy to shift.
Vivdendi - the French media giant - is understood to be hawking its $1.8b stake in Activision/Blizzard around the place. Sadly, however, the suitors approached so far don't want to take up the offer.
According to the Bettor site, "Vivendi was eyeing Microsoft, Take Two, Time Warner, Disney, Nexon and Tencent as potential parties which would be interested in acquiring the giant publisher. Time Warner, Take-Two and Disney have refused the offer as they are not interested in what the giant publisher brings to their portfolio.
"Microsoft have also refused as the company stated that it is not 'actively considering a bid'," it continues.
This uncertainty will be a worry for both stockholders in the lead up to Activision Blizzard's release of its Second Quarter 2012 Results on August 2, 2012. For gamers it may indicate what the outside world currently believes to be the state of the market. This would appear to be that Activision/Blizzard's biggest properties: World of Warcraft and Call of Duty are no longer the longterm investments they once appeared to be.
The fact that Vivendi is looking to sell before the release of CoD: Black Ops II is indicative of the fact that it too may think that this is its last best shot for a while - until new platforms appear that is.
According to the Bettor site, "Vivendi was eyeing Microsoft, Take Two, Time Warner, Disney, Nexon and Tencent as potential parties which would be interested in acquiring the giant publisher. Time Warner, Take-Two and Disney have refused the offer as they are not interested in what the giant publisher brings to their portfolio.
"Microsoft have also refused as the company stated that it is not 'actively considering a bid'," it continues.
This uncertainty will be a worry for both stockholders in the lead up to Activision Blizzard's release of its Second Quarter 2012 Results on August 2, 2012. For gamers it may indicate what the outside world currently believes to be the state of the market. This would appear to be that Activision/Blizzard's biggest properties: World of Warcraft and Call of Duty are no longer the longterm investments they once appeared to be.
The fact that Vivendi is looking to sell before the release of CoD: Black Ops II is indicative of the fact that it too may think that this is its last best shot for a while - until new platforms appear that is.
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Comments
Aimeelove 16 Jul 2012 08:49
1/2
After reading this article didn't know what to say, can only say interest than everything.
the correct word is.... 16 Jul 2012 09:36
2/2
Offload!