Annoying BT Infinity 'Students' All Over Xbox Live
As BT and Microsoft team up for an advertising experience....
If you don't live in the UK, you might not be aware of just how terrifying the idea that the 'students' from the BT Infinity 'Flat' being wiped all over your Xbox Live interface is: see the video at the bottom for that. But this is going to happen.
Marketing Magazine reports that the tedious teens will be flogging the benefits of the one-time nationalised comms providers' high-speed internet all over Xbox Live. The details according to MM are that:
"BT Infinity broadband is extending its student-themed TV ad campaign into the console world with an interactive branded environment on Xbox Live, backed by sponsorship.
"The 'branded destination experience' can be accessed from the home menu on Xbox Live and takes users into the flat where Anna, Joe and Simon live."
Dates to avoid:
"From 15 June to 14 July, the music strand will involve a link from the BT environment to a competition via the music-focused Vevo app on the Xbox Live platform. The Xbox team has also sold BT ads within Vevo's inventory on the platform.
"From 15 July to 14 August the movies strand will involve a still to be finalised tie-up between BT and the LoveFilm app."
This is indeed what the marketing folks think we're all going to love in our joined-up experience...
Marketing Magazine reports that the tedious teens will be flogging the benefits of the one-time nationalised comms providers' high-speed internet all over Xbox Live. The details according to MM are that:
"BT Infinity broadband is extending its student-themed TV ad campaign into the console world with an interactive branded environment on Xbox Live, backed by sponsorship.
"The 'branded destination experience' can be accessed from the home menu on Xbox Live and takes users into the flat where Anna, Joe and Simon live."
Dates to avoid:
"From 15 June to 14 July, the music strand will involve a link from the BT environment to a competition via the music-focused Vevo app on the Xbox Live platform. The Xbox team has also sold BT ads within Vevo's inventory on the platform.
"From 15 July to 14 August the movies strand will involve a still to be finalised tie-up between BT and the LoveFilm app."
This is indeed what the marketing folks think we're all going to love in our joined-up experience...
Companies:
Microsoft
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Comments
PaulRayment 7 Jun 2012 10:13
1/5
O.M F**kin' G! This is like some marketing satire, right? What I love about this the most is that they cast three actors...the pretty girl (she likes music), the young lad (he's cool), and the guy who is pretty much a socially inept big kid who fancies the pretty girl but who is way out of his league....he's the one who plays video games. And they think this will appeal to those using Xbox Live?
FYI, I know in one scene the young guy plays video games but he doesn't wear space invader t-shirts and the like. Oh, and since so many people play video games why can't any actor act like they are actually playing them?
FYI, I know in one scene the young guy plays video games but he doesn't wear space invader t-shirts and the like. Oh, and since so many people play video games why can't any actor act like they are actually playing them?
deleted 7 Jun 2012 10:45
2/5
@PaulRayment
we all play games by bashing every button and wiggling the d pad!
we all play games by bashing every button and wiggling the d pad!
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schnide 7 Jun 2012 11:18
3/5
BT adverts:
From f**king annoying fake families, to f**king annoying fake flatmates.
From f**king annoying fake families, to f**king annoying fake flatmates.
DoctorDee 7 Jun 2012 19:14
4/5
Oh, the "I've always like Duran Duran" adverts. I assumed they were most moronic in a meta-ironic way. didn't know they expect me to BUY something. I was thinking of switching to BT, but they can f**k off.
PaulRayment 7 Jun 2012 21:06
5/5
The best example of games playing can be found in Spaced - Pegg and co. know how to play games.