Stateside PS2 Sales go through the Roof
Sony console sits comfortably at the top while new competition battles for second place.
Sony has ecstatically announced that PlayStation 2 hardware shipments to the US have exceeded the six million mark. The news comes despite the launch of the two major next generation consoles, GameCube and Xbox, which were released in mid-November.
"We experienced record-breaking sales for the PlayStation family of products during the Thanksgiving time period and expect this trend to continue throughout the holidays," said Jack Tretton, Senior Vice President, Sony Computer Entertainment America Inc. "For the first time since the introduction of PlayStation 2 in 2000, consumers have the opportunity to choose from multiple new console offerings. Competitive marketing efforts drove consumers to retail and many chose to purchase our products once they compared the benefits of each system. Overall in 2001 we forecast that 66 percent or $2 out of every $3 retail console dollars will result from sales of PlayStation products.
"Our retail partners are reporting to us that 2001 will be the best year yet for video game sales," added Tretton. "For 54 months straight, the PlayStation business has been the sales leader in every category in which it competes. We have maintained that success by providing both the PlayStation enthusiast and new consumers with a wealth of entertainment at affordable prices."
So there you have it. Sony may still be a long way off the 20 million-plus PlayStation sales achieved in the last six years, but the company is well on its way to securing its position as market leader for a few more years.
European sales are currently around 4.5 million. Expect a similar announcement from Sony Europe within the next few weeks.
"We experienced record-breaking sales for the PlayStation family of products during the Thanksgiving time period and expect this trend to continue throughout the holidays," said Jack Tretton, Senior Vice President, Sony Computer Entertainment America Inc. "For the first time since the introduction of PlayStation 2 in 2000, consumers have the opportunity to choose from multiple new console offerings. Competitive marketing efforts drove consumers to retail and many chose to purchase our products once they compared the benefits of each system. Overall in 2001 we forecast that 66 percent or $2 out of every $3 retail console dollars will result from sales of PlayStation products.
"Our retail partners are reporting to us that 2001 will be the best year yet for video game sales," added Tretton. "For 54 months straight, the PlayStation business has been the sales leader in every category in which it competes. We have maintained that success by providing both the PlayStation enthusiast and new consumers with a wealth of entertainment at affordable prices."
So there you have it. Sony may still be a long way off the 20 million-plus PlayStation sales achieved in the last six years, but the company is well on its way to securing its position as market leader for a few more years.
European sales are currently around 4.5 million. Expect a similar announcement from Sony Europe within the next few weeks.
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