Gamers, you've been warned - Microsoft has confirmed fears that the new Xbox dashboard is designed to serve advertisements over content. And the company's senior business director for Xbox Live Advertising in Europe, Dean Carignan, has said that Xbox LIVE will be at the forefront of transforming the entire TV advertising industry.
In a column posted on Brand-E.biz
, Carignan revealed that the potential for advertisers to grab eyeballs is massive, with Xbox LIVE users each spending almost 60 hours a month on the service - when you add all the users up, it amounts to 2.1 billion hours a month.
"With the launch of our new Xbox 360 experience, we’re offering advertisers two new opportunities in the form of standard 30-second spots within traditional TV content on Xbox LIVE, and Kinect-enabled branded destination experiences," Carignan said.
He also noted Microsoft's commitment to in-game ads as well as a focus on "video and display ads on the Xbox LIVE dashboard or home screen, branded destination experiences (i.e. dedicated brand pages) and sponsorship opportunities.
"We believe Xbox LIVE is poised to play a significant role in TV advertising in the future. No other network in the world can give advertisers and consumers these types of branded experiences, and we plan to bring even more groundbreaking interactive TV advertising solutions in 2012 and beyond."