Microsoft Subscription TV 'On Hold'

If they built it... advertisers wouldn't come

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Microsoft Subscription TV 'On Hold'
Xbox Live users are going to have to wait for Microsoft's own subscriber TV service. According to Reuters, "Microsoft Corp has put its talks with media companies about an online subscription service for TV shows and movies on hold, according to people familiar with the discussions."

According to the report, a 'senior media executive' stated, "They built Microsoft TV, they demoed it for us, they asked for rate cards but then said 'ooh ah, that's expensive."

It also outlines that, "At the Consumer Electronics Show this week, for example, Microsoft and News Corp announced a partnership that will allow Fox Broadcast, Fox News, IGN and The Wall Street Journal to offer apps on its Xbox Live service."

Source: Reuters



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