Xbox 360 Scoops Innovation Accolade
After seven years in store, Microsoft's console is 'Innovative'... but why?
It's true! Microsoft's Xbox 360, after nearly seven years on sale, has been recognised as a true innovation. The console manufacturer was awarded 'TV Innovator of the Year' during the Consumer Electronics Show this week, for its recent Dashboard update and On Demand video services.
The funny thing is, the honour was announced during the 2012 TV Innovation Awards ... which is run by marketing firm IMS Research. Microsoft beat 13 other category winners - ranging from Samsung to Quantenna - to be crowned the overall king of the awards show.
Well, it's easier when your rivals win a 3DTV category for "Samsung Electronics America - Plasma D8000 Series Smart TV" and you win the On Demand category with "Xbox 360 Teams Up With Entertainment Leaders to Transform TV" (that's what the winners sheet really looks like). Microsoft could have won on buzz words and cleverly-worded category entries alone.
Still, the prestige of the Monte Carlo Resort and Casino in Las Vegas cannot be questioned, and in fact Microsoft has been rightfully recognised for the effort it has undertaken to attract so many video partners for the Xbox 360. Well done Microsoft. Jolly well done.
The funny thing is, the honour was announced during the 2012 TV Innovation Awards ... which is run by marketing firm IMS Research. Microsoft beat 13 other category winners - ranging from Samsung to Quantenna - to be crowned the overall king of the awards show.
Well, it's easier when your rivals win a 3DTV category for "Samsung Electronics America - Plasma D8000 Series Smart TV" and you win the On Demand category with "Xbox 360 Teams Up With Entertainment Leaders to Transform TV" (that's what the winners sheet really looks like). Microsoft could have won on buzz words and cleverly-worded category entries alone.
Still, the prestige of the Monte Carlo Resort and Casino in Las Vegas cannot be questioned, and in fact Microsoft has been rightfully recognised for the effort it has undertaken to attract so many video partners for the Xbox 360. Well done Microsoft. Jolly well done.
Companies:
Microsoft
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