How do you combat negative growth in your MMORPG? You do what Blizzard is doing for World of Warcraft and enlist the help of Chuck Norris of course!
The high-kicking action star is the latest face of the fantasy role playing adventure, being represented in game as a tiger-stroking Hunter. Hopefully the appearance will go some way to getting some of Blizzard's massive userbase back - it was recently reported that subscriptions had dropped from 11.1 million users to 10.3 million.
And if it doesn't, there's always the approval of the game from Chuck Norris himself. Who wouldn't want that? He allows you to live, you know.