World of Warcraft Cataclysm - Not Quite as Activision Slumps

Activision shareprice slips on falling WoW subscriber numbers

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"Sell Activision. Buy Zynga.. Grunt"
"Sell Activision. Buy Zynga.. Grunt"
Activision/Blizzard has seen its stock price fall to its lowest in eight months on new in a fall off of subscribers to Blizzard's World of Warcraft.

Three months ago subs to Wow stood at 11.1 million. Activision/Blizzard announced this week that this figure has dropped to 10.3 million in the third quarter of this year.

Bloomberg reports that "Citigroup Inc. analysts Neil Doshi and Mark Mahaney, who recommend buying the stock, said in a note today. Online subscriptions for games such as World of Warcraft represent Activision?s largest business, at 44 percent of third-quarter sales. Console products are 37 percent.

"Activision fell 6.5 percent to $13.02 at the close in New York, the biggest drop since Feb. 10. The shares have gained 4.7 percent this year."

With MW3 out already, we can't expect that to pick up the share price yet.

Source: Bloomberg


deleted 11 Nov 2011 04:08
maybe they all went to play Skylanders?
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